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Balaji Wafers

FMCG categories see sharp downtrading in markets, shows data

According to Bizom, four out of six categories tracked are witnessing downtrading in rural markets, while five of six in urban markets have also seen a similar trend.

FMCG categories see sharp downtrading in markets, shows data
Updated On : 29 Mar 2022 | 1:17 AM IST

Will Ayushman Khurrana's star appeal power Balaji Wafers' national push?

Experts say that this is the best time for a small brand to aim big, but warn that Balaji has two big challenges to contend with

Will Ayushman Khurrana's star appeal power Balaji Wafers' national push?
Updated On : 03 Dec 2019 | 10:29 PM IST

Balaji Wafers eyes pan-India presence, commissions Indore plant

It is the snack maker's third plant and first outside Gujarat set up at a project cost of Rs 400 crore

Balaji Wafers eyes pan-India presence, commissions Indore plant
Updated On : 12 Oct 2016 | 4:46 PM IST