Page 2 - Barc India

46 mn people watched 'Namaste Trump' event on 180 TV channels: BARC data

US President Donald Trump and First Lady Melania Trump were given a rousing welcome in presence of more than 1,00,000 people at the Motera stadium in Ahmedabad

How Dangal TV beat the likes of Zee, Star, Sony for top spot on TRP charts

Content as well as absence of key competitors has helped the channel maintain leadership in urban and rural markets

Followed I&B norms to black out viewership data on public platforms: BARC

BARC also updated it fair usage policy guidelines on the website on February 14, when the data for Week 6 (February 2-8) was to be published

Nakul Chopra is new BARC India chairman

Nakul Chopra, currently the serving as the president of the Advertising Agencies Association of India (AAAI) and senior advisor at Publicis Communications has been elected as the next chairman of the Broadcast Audience India. Chopra succeeds Viacom18 Group CEO Sudhanshu Vats. Chopra will be the third Chairman of BARC India. He joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board. "BARC India has been very busy in the past one year, as it further consolidated its TV measurement business. 2017 has also been the year when groundwork was done for key future projects, and in the year ahead I am looking forward to oversee their implementation. Top on that list is the rollout of EKAM - our digital measurement products. Expansion of TV sample using Return Path Data will be the other big piece to watch out for. We are all thankful to Sudhanshu for his leadership over the past year and I very much look forward to ...

BARC India partners DEN Networks for measuring TV viewership using RPD

The Broadcast Audience Research Council of India (BARC India) has partnered with cable distribution company DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs). RPD uses a chip that can be inserted into the DTH set top box which then enables the latter to be used as a set top box to record who is watching which and what television content for how long and where. As part of this partnership, BARC India will fetch data from STBs of DEN Networks. The agency will use a portion of DEN Networks subscriber base to augment its TV measurement service. The large pool of panel households will also help address the issue of panel home tampering. DEN networks, will also use this data for subscriber management, packaging opportunities and to drive advertising revenue on their in-house channels.This will also help BARC India to capture viewership from an exponentially larger panel. Currently, BARC's panel homes (the number of homes which have a

Dearth of viewership, ads: BARC India launches 5 measurement products

Will measure digital content, including linear content, video ad campaigns and digital advertising

BARC India invites RFPs for independent strategic consultancy services

The joint industry body intends to expand the scope of services offered with this move