Baristas complain about what they say are chronic understaffing and poor pay and benefits, and their inability to easily ban aggressive customers from Starbucks stores
Baristas complain about what they say are chronic understaffing and poor pay and benefits, and their inability to easily ban aggressive customers from Starbucks stores
Large chains like Tata Starbucks, Costa Coffee, and Barista have highlighted India as a top growth market, growing in double digits
Unfazed by the growing competition from new players as well as international chains, coffee house Barista is now looking beyond metro cities to expand its footprint and drive growth, according to its CEO Rajat Agrawal. From coffee giants Tim Hortons, Tata Starbucks, the recently opened 'Pret A Manger' to local coffee-related startups like Blue Tokai, Sleepy Owl and Rage Coffee, everyone seems to be betting big on the growing coffee culture in the traditionally tea-drinking nation. However, the Barista CEO says that there is a "large level of catch-up" that has to be done by new players as the country's second-largest integrated coffee house with a presence in over 100 cities is growing at a rapid pace. The homegrown coffee chain brand, which last month opened its 350th store in India in Udaipur (Rajasthan), also looks to reach the count of 500 stores in the coming two years. "Now that we are already 350th, we are much above or far in terms of our number of stores presence. We have
Unfazed by the growing competition from new players as well as international chains, coffee house Barista is now looking beyond metro cities for expanding its footprint and drive growth, according to its CEO Rajat Agarwal. From coffee giants Tim Hortons, Tata Starbucks, the recently opened 'Pret A Manger' to local coffee-related startups like Blue Tokai, Sleepy Owl and Rage Coffee, everyone seems to be betting big on the growing coffee culture in the traditionally tea-drinking nation. However, the Barista CEO says that there is a "large level of catch-up" that has to be done by new players as the country's second-largest integrated coffee house with a presence in over 100 cities is growing at a rapid pace. The homegrown coffee chain brand, which last month opened its 350th store in India in Udaipur (Rajasthan), also looks to reach the count of 500 stores in the coming two years. "Now that we are already 350th, we are much above or far in terms of our number of stores presence. We h
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