Coca-Cola India is expanding its network in rural areas, which nearly contribute 38 per cent to the overall business
The Atlanta beverage giant said the fourth quarter was the first time since the pandemic that away-from-home sales volumes exceeded 2019 levels
Although there was some improvement seen in 2021, sales are still lower than 2019 levels, say industry players.
The out-of-home market typically contributes two-third of the sales of beverage companies, said experts
Bengaluru-based Cafe Coffee Day runs hundreds of coffee shops across India that brew cappuccinos and lattes for India's booming moneyed class.
The sale of other foods around schools has also been restricted. The list includes ice cream, sweets, canned or preserved vegetables, meat, fish, pulse-based snacks, nuts, white bread and biscuits.
The beverage industry has urged the government to remove aerated drinks fromthe sin tax category and reduce rate on juice-based drinks under the GST regime. Reduction of taxes on juices would give a boost to local horticulture sector and improve the lives of farmers, from which the industry sources fruits, Indian Beverage Association (IBA) said in a statement. IBA in a letter to Finance Minister Nirmala Sitharaman, who also heads the GST Council, has suggested placing the packaged drinking water in a lower slab of 12 per cent from the existing 18 per cent. The aerated beverages are currently placed under the highest GST slab of 28 per cent with a compensation cess of 12 per cent. "This high GST levy of 40 per cent on aerated beverages is against the stated policy of the government to maintain parity between pre-GST and GST regimes," IBA said, adding that aerated beverage is the only product in the entire food category subjected to compensation cess. It has also urged to revise "th
Half of Rs 11,000 crore kitty utilised, says CEO Krishnakumar
Food or otherwise, product development is usually a lengthy process that entails understanding consumer needs and developing products accordingly
At least 27 aerated drinks are visible this summer in the southern market alone with the number expected to rise further
Dabur to launch a second brand under its juices portfolio, currently led by its Real brand