Big Brands

Lights, Camera, Commerce: Rajinikanth, Bachchan unite in branding mega-hit

Rajinikanth and Bachchan to be seen together on silver screen after 33 years since Hum in 1991

A multi-lens approach to building differentiated brands

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Big brands tip the scales, grow faster and bigger than regional ones

National consumer brands outpace regional labels three years in a row, reports Kantar. Will the pandemic halt the trend?

Recovery for brands look difficult as anxious consumers maintain distance

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer: Kantar

From Coca-Cola to Spencer, brands hunt for the diaspora in festive pitch

Brands such as Future Group, Spencer's Retail and several others, are banking on discounts and offers.

Ads with a cause: Brands work their way on Independence Day, Raksha Bandhan

From consumer goods to fashion and lifestyle as well as aircraft manufacturers, cause-led advertising rules the day

Give us this day our daily bread

As controversy plagues foods again, brandification will bridge the trust deficit, critical for stakeholders