It's show time. After weeks of pushing early deals, retailers in the United States and some other countries are promising bigger discounts on Black Friday, the sales event that still reigns as the unofficial kickoff of the holiday shopping season even if it's lost some luster. Department stores, shopping malls and merchants big and small see the day after Thanksgiving as a way to energise shoppers and to get them into physical stores at a time when many gift-seekers do the bulk of their browsing and buying online. Enough traditionalists must still be around, because Black Friday remains the biggest day of the year for retail foot traffic in the US, according to retail technology company Sensormatic Solutions. Black Friday is still an incredibly important day for retailers, Grant Gustafson, head of retail consulting and analytics at Sensormatic, said. It's important for them to be able to get shoppers into their store to show them that experience of what it's like to browse and to
Amazon is also offering deals on products such as Sony PlayStation and Xiaomi Smart LED TV
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Customers across global markets shopped from Indian exporters on Amazon Global Selling during the 11-day sale period
Black Friday every year lies on a day following the festival of Thanksgiving, the traditional US holiday where people offer thanks over a delectable dinner with customary delights
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Retail brands and malls expect sales to grow by as much as 50% this time over the 2019 figures, when Black Friday as a concept began gaining momentum in India
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The campaign is being coordinated by an international coalition of trade unions, with the support of environmental and civil society groups
The sale will have offers on global and Indian luxury and premium brands
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Commenced today, on November 11, the Garmin Black Friday sale will continue until November 30
Retailers had also spread out promotional deals across more weeks to protect profit margins from surging supply chain costs
The famous Black Friday sales last week saw online shopping dip to $8.9 billion this year, falling short of $9 billion that was spent by online consumers last year
The Black Friday Sale started in the US on the Friday after Thanksgiving Thursday
This Black Friday, retailers including Target, Macy's and Walmart allocated more floor space and workers to online pick-up stations and curbside parking
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Business Standard brings you the top stories on Friday
Over 52,000 new products to be launched by Indian Exporters on Amazon's global websites for this year's Black Friday and Cyber Monday sale