Page 4 - Blue Star

Blue Star expects pre-Covid level sales in AC, refrigration in March qtr

Blue Star expects sales from residential air conditioner and commercial refrigeration segment to touch pre-COVID-19 level in the fourth quarter of the current financial year

Cash-strapped Blue Star to raise Rs 300 crore via NCDs to meet expenses

The nationwide lockdown has impacted the company's cash flow and the firm needs funds for its business continuity and growth over the next 12-18 months, Blue Star said in a regulatory filing

Scheme for phone makers finds no takers amid coronavirus lockdown

Despite the government recently announcing two ambitious schemes for the sector to attract new investment, none of the companies is planning to avail them any time soon.

Blue Star aims to produce one million ACs and commercial fridges by FY23

Company's proposed manufacturing unit at Andhra Pradesh's Sri City likely to go on stream in FY22

Blue Star aims to be $1-bn-plus company in next 5 years: Company official

Bluestar would expand its network in the overseas markets, where it is operating, and is aiming to have a turnover of Rs 10 billion in the next three years

Blue Star bets on water purifiers, to hike digital media ad spend by 300%

Firm to invest Rs 350 mn on sales & promotion in FY19, og which social media platforms, including Youtube, would take up Rs 80 mn or 25%

Blue Star to begin production at Sri City plant by 2021 with Rs 2.3 bn fund

Air-conditioner manufacturer Blue Star will start commercial production from its plant at Sri City, Andhra Pradesh, by the end of 2021. The new plant will have an installed capacity of five lakh units per annum.The company currently has five plants and the sixth one coming up at Andhra Pradesh will see an investment of Rs 2300 million spreading over 25 acres of land."We have bought a piece of land at Sri City, Andhra Pradesh. About Rs 2300 million will be invested at the proposed plant. In the first phase, Rs 180 million will be spent and the balance in the second phase. By December, 2021, we will start production from the plant and the 2022 season demand will be met from this plant", said CP Mukundan Menon, President (Sales and Marketing-Product Business), who was in the city to launch new 100 air conditioner models of the company.The company will soon take a call on the future of its proposed manufacturing unit in Jammu and Kashmir.The company may drop its J&K plan if the ...

Blue Star launches 40 new energy-efficient air conditioner models

Blue Star, which turns 75 this year, forayed into the residential segment in 2011

AC maker Blue Star is betting on new product lines

Air Conditioner manufacturer Blue Star is betting on new product lines, starting inhouse production of some of the components, increase in exports and investments into digital technologies to help it reach the goal of $1 billion revenue by 2020.The company, which is expecting to reach a turnover of Rs 5,000 crore during the current fiscal, is expecting contribution of adjacent products such as air purifier and air cooler, in overall revenue to grow from current three per cent to 10 per cent in three years. It is also looking at manufacturing some of the components it buys from other companies, on its own, in order to increase the margin, said B Thiagarajan, joint managing director, Blue Star."In the overall company turnover in three year timeframe, the adjacency businesses will contribute 10 per cent from the current three per cent. Adjacency include kitchen refrigeration, healthcare refrigeration etc, introduced last year and beginning to take roots now," he said.In commercial ...

Blue Star up 5% on winning over Rs 500 crore orders

The company said it has won MEP orders of over Rs 500 crore in India.

AC maker Blue Star hikes digital marketing budget

Air conditioning (AC) and commercial refrigeration major Blue Star is betting big on digital marketing to reach out to consumers and brand promote its new product lines.At present, digital marketing accounts for roughly 10 percent of the company's total advertising and brand communication budget, which was hardly 2 percent about 3-5 years back, Blue Star joint managing director B Thiagarajan told Business Standard here.Digital marketing over social media and internet are acquiring more importance, since Blue Star buyers typically belong to the highest socio-economic category (SEC A), who are active on web, he added."In the next 4-5 years, digital marketing space would comprise about 30 percent of our advertising and branding spent," he said.In the coming summer season, the company plans to invest Rs 45 crore for advertising and branding against Rs 40 crore last year. This budget is further projected to touch Rs 70 crore in the next 4-5 years, Thiagarajan informed.Across consumer and ..

Blue Star's Q3 net profit rises four-fold to Rs 14.50 cr

The company reported a total operating income of Rs 926.47 crore for the quarter ended Dec 31, 2016

Five-fold increase in Blue Star's Q2 net at Rs 19 cr

Total consolidated income from operations of the company, however, has only marginally jumped to Rs 897.82 cr

Investors feel Blue Star a cooler pick than Voltas

AC maker Blue Star gaining market share; product mix has improved compared to peers

Blue Star logs Rs 51.4 crore in Q1 net profit

Shares of the company settled at Rs 485.70 on BSE, down 0.22%

32nd Op Bluestar anniversary observed amidst tight security

Over 8,000 security personnel, including from paramilitary forces, have been deployed in Amritsar

Blue Star bullish on Uttar Pradesh AC market

Around 50% Blue Star room AC sales come from smaller towns as consumers in these pockets are 'aspirational'

AC maker Blue Star feels 30% sales to come from e-commerce

By 2018, half of room ACs sold in country would be inverter ACs

Room AC market to double by 2020; Blue Star to add capacity

Company to invest Rs 150 cr in two plants, gets set to launch air-coolers and air-purifiers by April

Blue Star to invest Rs 215 cr to set up facilities in Andhra and Jammu

The company has decided to close down its Thane and Bharuch plants