Brand Endorsement

42 and counting: Dhoni leading scorer in brand world; outpaces Big B, SRK

Dhoni's leadership has been credited for attracting top-tier sponsors and maintaining CSK's mass fan following

Vikrant Massey: A Strategic Addition to Fintech Startups' Brand Ambassador Playbook

Cheering Mandanna & Mandhana

Authentic people are those who stay true to themselves, their values, and their beliefs

Reliance Industries pays Rs 254 crore license fee to Metro to use its name

Metro AG clarified in its latest annual report that the payment is part of the transitional services and licences provided by Metro AG

World Cup 2023: Mohammed Shami's endorsement fee doubles to Rs 1 crore

In the World Cup 2023, Shami has picked up 23 wickets in six matches, including three five-wicket hauls

2022 in review: How Brand Deepika became India's global face of luxury

From LV and Cartier to Cannes, the actor has had a sizeable brand presence this year

Top Bollywood celebrities under CBIC scanner over alleged GST evasion

Face charge of incorrect declaration to dodge tax

Sachin Tendulkar ranked top sports celebrity in Brand Endorser Report 2022

Cricket legend Sachin Tendulkar has emerged as the top sports celebrity followed by Virat Kohli and M.S Dhoni in the Brand Endorser Report 2022 prepared by Hansa Research

Celebrities endorsed toilet cleaners most; Akshay wins endorsement race

Akshay Kumar was the top celebrity to endorse a maximum number of categories, as he featured in ads of 36 brands

Collections, endorsement deals: South Indian stars outshining Bollywood

Arjun endorses redBus, KFC, Zomato and Astral, and charges Rs 7.5 crore per brand endorsement. Ranveer Singh, on the other hand, charges Rs 3-3.5 crore per endorsement

Creating 'Me Inc'

Book review of Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation

A glorious and lucrative future awaits for India's new star Rishabh Pant

Now the world's highest-ranked wicketkeeper-batsman, Pant has shown he's one to deliver

WhatsApp brand campaign in India sets itself as secure messaging platform

With over 400 million users, India is among the biggest markets for WhatsApp

Kohli leads endorsement pack, while cricket dominates sponsorship track

The big thrust for the sport in 2019 came from franchise cricket, specifically the IPL that saw a 15 per cent increase in its valuation

One brand, many faces: Multiple influencers take off

Rather than one endorser, advertisers today are counting on a number of them to tell their story differently

Women athletes endorsing brands on a par with cricketers

Sania Mirza and Saina Nehwal are getting paid in between Rs 35-50 lakh per brand endorsement which is at par with any top cricket player, except MS Dhoni and Virat Kohli

Dhoni versus Kohli: Who stands where in brand endorsements

A look into the current scenario of Dhoni and Virat's endorsements

Proposal to jail celebrity brand ambassadors for misleading ads ridiculous, say brand experts

A formal report on the proposal by a Parliamentary Committee to fine or even jail brand ambassadors in misleading ads is expected soon