While the deal offers distribution and sourcing synergies, pressure on dominant cigarette business remains
This report comes in the bakcdrop of donations and charities done by these celebrities at a time when the world is facing the worst crisis in over a century
Kohli outshines all with 40% jump in brand value, holds the top spot and earns 50% more than Kumar at No 2: Duff & Phelps
The top 10 hold their positions, demonstrate resilience as they add value to their brands despite severe challenges: Interbrand's India top 40
US tops the charts , its brand rating improves under Trump; UK brand value grows despite Brexit: Nation Brands 2018
Garnering likes on social media does not always impact brand value
Local brand valuations grew faster than global brands; overall top 50 brand value dipped 2% in 2016: BrandZ Top 50 report