Branded Merchandise In India
Luxury brands bulk up on low-priced products for middle-class shoppers
The companies' renewed focus on more affordable products is meant to appeal to middle-class aspirational customers who are more price sensitive
 "Luxury brands bulk up on low-priced products for middle-class shoppers")
Updated On : 20 Dec 2024 | 11:05 PM IST
BCCI invites bids for kit sponsor and official merchandising partner rights
Winning bidder will be granted the right to be the kit sponsor and/or the official merchandising partner
 "BCCI invites bids for kit sponsor and official merchandising partner rights")
Updated On : 03 Aug 2020 | 1:39 PM IST
Rise & rise of American pop brands: How the products became a hit in India
Hollywood cashes in on the growing appetite for branded merchandise in India, but home-grown characters and celebrities struggle to play the game
Updated On : 17 Jan 2018 | 2:52 AM IST
