Branding

Indian chess needs corporate support: Ideal chance for firms to engage

The inevitable din that is building up after the Olympiad victory is whether we are doing enough for our newly minted chess champions?

NCRTC invites bids for co-branding rights for 5 stations on RRTS corridor

The national capital region transport corporation (NCRTC) has invited bids for exclusive semi-naming and co-branding rights for its five stations on the Delhi-Ghaziabad-Meerut RRTS corridor, a statement said on Friday. The five stations for which the semi-naming/co-branding rights are available are Duhai, Murad Nagar, Modi Nagar South, Modi Nagar North and Meerut South, it said. This initiative aims to enhance passenger experience and convenience while generating Non-Fare Box Revenue to support the operational costs of the RRTS Corridor. Brands awarded these rights will have the opportunity to prefix or suffix their names to station names, incorporate their brand colours on station walls, hoardings and entry/exit points, and utilise both bare and built-up retail spaces, the statement said. The branding will extend to station interiors at the concourse and platform levels, as well as exteriors, including columns and piers on both sides of the station, providing visibility to road ..

9Unicorns rebrands as 100Unicorns; launches its second fund of $200 million

The second accelerator fund called 100Unicorns Fund II with a target size of $200 million includes a green-shoe option of $100 million

Weizmann to move court against Western Union on trademark, logo issue

The company has used the brand for promoting, marketing, advertising its products and services under the trademark and has earned goodwill, especially in the financial sector

Shah Rukh Khan unveils Aryan Khan's D'yavol X collection, shares post on X

Shah Rukh Khan unveils another collection of his son's D'yavol X collection. The actor shared a post on X featuring himself with his son Aryan and daughter Suhana

'Robust branding strategy crucial to make India as top jewellery supplier'

The Directorate General of Foreign Trade (DGFT) on Wednesday pitched for formulating a robust branding strategy positioning India as a top supplier and value-added provider of gold jewellery. "India stands as one of the largest buyers of gold globally, showcasing considerable buying power that can potentially influence the streamlining of gold prices and availability. "Recognising the fragmented nature of gold demand in India, spanning from small to large jewellers and varying from kilograms to tonnes, there's a pressing need for streamlining exports," DGFT Director General Santosh Kumar Sarangi said. He was speaking at the 4th edition of the 2-day 'India Gold & Jewellery Summit' that concluded on Wednesday. "Collaboration between the Department of Commerce, GJEPC, and leading brands is essential to formulate a robust branding strategy positioning India as a top supplier and value-added provider of gold jewellery," he said. According to him, the potential of e-commerce in cross ..

Beyond just optics: why brands find custom typefaces significant?

The announcement of Air India's new font and logotype as a part of its rebranding exercise has received mixed reactions on social media

Air India unveils new logo 'The Vista' and livery in rebranding push

Fleet requires a lot of work; aim to have best tech in 12 months: Chandrasekaran

Cashfree Payments rebrands Zecpe, a one-click checkout platform, as Ecom360

Ecom360 aims to address core problems of D2C businesses by improving checkout and payment processes

'X' replaces tweet in Musk's radical move, but will the rebranding click?

Companies that have changed even their logos in the past have had to deal with consumer criticism and confusion

The brand is 'you'

In All the world's a stage, Ambi Parameswaran mines the rich cache of insights and anecdotes gathered over a long career in marketing and advertising to help you build your personal brand

Parle Products remains most chosen FMCG brand for 10 years in a row: Report

The number of brands growing in terms of CRP improved in 2021 (70 per cent), over 2020 (56 per cent)

The curious case of copycat brand names in India

Leading brands have upped the ante when it comes to protecting their trademarks. What's driving the problem of copycat brand names in India? How does India fare in protecting trademark rights?

Artificial intelligence opens a whole new world for brands in advertising

Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns

Branding lessons from IPL teams

If you disregard all the defunct teams, we are left with 10 IPL teams now

Why Tata Group is going for IPL branding?

Tata Group's debut into the Indian Premier League comes at a time when the 100-year-old company is increasing its digital footprint. So, is the googly meant to startle the young crowd? We find out

Why managing the 'boys' ain't an easy business

To be honest, I had never thought of the "boys" in the dressing room as a motley bunch of freshly minted millionaires!

Enter: The brand called Neeraj Chopra, India's new sporting superstar

The draw for advertisers: Embodies skill & specialisation, is a combination of Olympian & soldier, has the looks

Bewakoof eyes Rs 1,000 cr revenue in 2 yrs, expands into beauty segment

Bewakoof expects its revenues to touch Rs 1,000 crore in the next two years as it adds new product categories and strengthens its retail presence across various digital platforms.

Why Nike sued Satan but spared Jesus

Satanism is not a theme Nike could be seen to be associated with in any which way