Branding Of Products

When corporate rebranding backfires: Lessons from past successes and flops

The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid to pitch itself as a modern, agile, digitally-enabled brand

HC asks for Centre's stand on plea over 'misbranding' of Patanjali product

The Delhi High Court on Friday sought the Centre's stand on a petition seeking action against the alleged misbranding of Patanjali's "Divya Dant Manjan" as a vegetarian product. The petitioner's counsel claimed that though the dental care product was being sold with a "green dot", symbolising that it was a vegetarian commodity, it contains fish extract, a non-vegetarian ingredient. Justice Sanjeev Narula issued notice to the Centre, the Food Safety and Standards Authority of India (FSSAI) as well as Patanjali, Divya Pharmacy, Yoga guru Ramdev and other related parties on the petition by lawyer Yatin Sharma. The law does not mandate declaration of a "drug" as vegetarian or non-vegetarian but the packaging of "Divya Dant Manjan" wrongly carries a "green dot", which qualifies as "misbranding" under the Drugs and Cosmetics Act, the petitioner's counsel argued. The matter would be heard next in November. Represented by advocates Swapnil Chaudhary and Prashant Gupta, the petitioner stat

NCRTC invites bids for co-branding rights for 5 stations on RRTS corridor

The national capital region transport corporation (NCRTC) has invited bids for exclusive semi-naming and co-branding rights for its five stations on the Delhi-Ghaziabad-Meerut RRTS corridor, a statement said on Friday. The five stations for which the semi-naming/co-branding rights are available are Duhai, Murad Nagar, Modi Nagar South, Modi Nagar North and Meerut South, it said. This initiative aims to enhance passenger experience and convenience while generating Non-Fare Box Revenue to support the operational costs of the RRTS Corridor. Brands awarded these rights will have the opportunity to prefix or suffix their names to station names, incorporate their brand colours on station walls, hoardings and entry/exit points, and utilise both bare and built-up retail spaces, the statement said. The branding will extend to station interiors at the concourse and platform levels, as well as exteriors, including columns and piers on both sides of the station, providing visibility to road ..

Rural consumers' brand adoption

The question remains whether rural households that experimented with a packaged branded atta or packaged branded detergent will continue to use the same

Pocket-friendly apps to tap the creative artist you never knew you were

You needn't be a qualified designer or an audio or video editor in order to create top-class content across media. All you need is some savvy technology apps to help you do the job

PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's

PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media

Time to reboot

How an economic slowdown can be a branding opportunity for companies

Crowd-sourcing talent and funds to build a great brand identity business

Set up by two brothers, Designhill has access to quality talent across the globe that has helped it go hyper-local as well, bringing it a larger set of customers in the process

The new mantra of personalisation

I-branding is the rage as marketers rush to cater to personal quirks and desires more than ever before