Page 2 - Brands Advertising

My favourite campaign is Google India's 2013 'Reunion': NetElixir CEO

The sensitivity with which Google entwined its sophisticated search capabilities around the sentiments of the characters was a real heart stealer.

In advertising, to err is human

If advertising practitioners and pundits do need to get themselves into a rage in 2020, there are a lot more pertinent issues than inadvertent mistakes that ought to get them worked up

Advertising in 2019 raises its voice to make small-town India hear

Short-format videos, voice and experience are the big trends that changed the advertising narratives this year

How 'purpose' can be a double-sword

None of the Indian brand advertising seems to resonate with the global parent's "purpose"

Humour helps brands ramp up digital miles but can also backfire: Experts

Apart from Star India and Chaayos, even Fogg has come for criticism for what has been called an inane attempt to be funny

In the age of digital media, brands look to master the art of the gab

In the pursuit of online popularity, many brands have turned voluble and socially aware. But it is a thin line between engagement and disenchantment, say experts