Business Standard

Wednesday, January 22, 2025 | 10:16 AM ISTEN Hindi

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Page 2 - Brands

Big brands on their toes as smaller FMCG companies make a comeback

By innovating in terms of product, promotions, and packaging, and keeping prices low, these local brands have grabbed a share of the pie from their larger counterparts

Big brands on their toes as smaller FMCG companies make a comeback
Updated On : 28 Jul 2023 | 5:06 PM IST

Bulgari faces backlash from China for not showing Taiwan as part of country

Bulgari said in a Chinese-language statement posted to its Weibo account Tuesday evening that it respected 'China's sovereignty and territorial integrity, as always, and firmly'

Bulgari faces backlash from China for not showing Taiwan as part of country
Updated On : 12 Jul 2023 | 9:18 AM IST
Updated On : 01 Jul 2023 | 5:59 PM IST
Updated On : 27 Jun 2023 | 2:50 PM IST

Hitachi loses position among top-three selling air conditioner brands

From 2020-21, Johnson Controls-Hitachi Air Conditioning India has seen its profits shrink year-on-year and the firm went into losses in 2022-23

Hitachi loses position among top-three selling air conditioner brands
Updated On : 20 Jun 2023 | 2:43 PM IST

The case of Kajol's 'missing' social media: Celeb brands & their gimmicks

Experts believe that guided by agents, celebrities often don't use discretion while promoting products

The case of Kajol's 'missing' social media: Celeb brands & their gimmicks
Updated On : 19 Jun 2023 | 12:49 PM IST

From Dunhill to Roberto Cavalli: 24 global brands to enter India this year

In the last few months, McLaren, Valentino, and Balenciaga, among several others, have debuted in India

From Dunhill to Roberto Cavalli: 24 global brands to enter India this year
Updated On : 09 Jun 2023 | 11:50 AM IST

Soaring variety in in-flight meals is giving a lift to ready-to-eat brands

Poha to biryani, instant food firms have a full plate as airlines focus on in-flight experience

Soaring variety in in-flight meals is giving a lift to ready-to-eat brands
Updated On : 03 Apr 2023 | 10:46 PM IST

How brands use the 'for women' gimmick to sell products at a premium

While brand experts count on aspirational value, the undue premium on personal care remains discriminatory

How brands use the 'for women' gimmick to sell products at a premium
Updated On : 18 Mar 2023 | 3:02 PM IST

Do odd alliances make bad brand flirtations?

There have been brand collaborations in the past that have been really well done

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Updated On : 03 Mar 2023 | 11:01 PM IST

Surf Excel becomes first Indian home care brand to top $1 bn annual sales

With a total sales of Rs 8,200 crore in 2022, Surf Excel also became HUL's first brand to reach the milestone

Surf Excel becomes first Indian home care brand to top $1 bn annual sales
Updated On : 16 Feb 2023 | 9:51 AM IST

D2C firm Mensa Brands raises Rs 300 crore debt from TradeCred

Direct-to-consumer (D2C) firm Mensa Brands on Tuesday said it has raised Rs 300 crore debt from TradeCred. The funds will be used for new brand acquisitions as well as brand growth, including product development, supply chain integration, and working capital investment, the company said in a statement. "With this additional capital, we will be able to double down on our growth ambition," Mensa Brands Founder & CEO Ananth Narayanan said. At present, Mensa has 25 brands across fashion, home, beauty and FMCG, including Dennis Lingo, Villain, Pebble, and MyFitness. Debt platform TradeCred has over Rs 2,200 crore of assets under management and more than 20,000 active users as of February 2022, the company said. "As part of Mensa's Rs 300 crore financing arrangement, 50 UHNIs (Ultra high-net-worth individuals) collectively participated," it added.

D2C firm Mensa Brands raises Rs 300 crore debt from TradeCred
Updated On : 07 Feb 2023 | 1:40 PM IST

G.O.A.T Brands acquires lifestyle firm Chumbak for undisclosed amount

D2C brand buys four other brands it didn't name as it seeks expansion

G.O.A.T Brands acquires lifestyle firm Chumbak for undisclosed amount
Updated On : 12 Jan 2023 | 2:58 PM IST

Air India to get fresh brand identity: CEO Campbell Wilson tells staff

Airline will take some years to attain 'world class heights', he says in year-end note

Air India to get fresh brand identity: CEO Campbell Wilson tells staff
Updated On : 30 Dec 2022 | 10:16 PM IST

Breaking stereotypes with ads may not be so easy despite big brand backing

Experts believe advertisers trying to reverse gender roles in their brand communication walk a thin line in today's 24x7 digital age

Breaking stereotypes with ads may not be so easy despite big brand backing
Updated On : 14 Dec 2022 | 6:30 PM IST

Offline, online sales soar as shoppers clamour for best Black Friday deals

Retail brands and malls expect sales to grow by as much as 50% this time over the 2019 figures, when Black Friday as a concept began gaining momentum in India

Offline, online sales soar as shoppers clamour for best Black Friday deals
Updated On : 25 Nov 2022 | 11:53 PM IST

Brands warm up to made-in-China Singles' Day; malls see rise in footfall

Online players like Nykaa, Tata Cliq have also offered discounts on the back of Singles' Day Sale

Brands warm up to made-in-China Singles' Day; malls see rise in footfall
Updated On : 12 Nov 2022 | 12:54 AM IST

Twitter's big headache: Brand impostors thanks to the $8 verification

Users started creating accounts pretending to be major brands and politicians, fooling users and potentially jeopardizing Twitter's now-shaky reputation with top advertisers

Twitter's big headache: Brand impostors thanks to the $8 verification
Updated On : 11 Nov 2022 | 9:07 AM IST

Brand Kohli is in top form as the cricketer celebrates his 34th birthday

On Wednesday, the star cricketer became the highest run-scorer in the history of the ICC T20 World Cup, going past Sri Lankan Mahela Jayawardene

Brand Kohli is in top form as the cricketer celebrates his 34th birthday
Updated On : 05 Nov 2022 | 6:14 PM IST