Brandworld
 "The rise of 'Brand' Minions: What makes them so popular and marketable?")
Updated On : 16 Jul 2022 | 8:09 AM IST
Zydus Wellness gets a Complan boost, Sourav Ganguly's star power for brands
Over a year since the company acquired Complan, Glucon-D and Nycil, it is redrawing the marketing formula around its newly acquired brands
 "Zydus Wellness gets a Complan boost, Sourav Ganguly's star power for brands")
Updated On : 12 Mar 2020 | 11:47 PM IST
From GOQii to HealthifyMe, brands slog it out on the fitness track
By tweaking the product and finding a famous face to endorse it, brands are ratcheting up the numbers
 "From GOQii to HealthifyMe, brands slog it out on the fitness track")
Updated On : 02 Sep 2019 | 11:35 PM IST
Is India on the threshold of brand colonisation?
As another home-grown success sells internationally, Bharat Bambawale looks at what lies in store for Indian brands and the big lessons for marketers
 "Is India on the threshold of brand colonisation?")
Updated On : 26 Jun 2018 | 8:26 PM IST
Syska, Havells turn the light on personal grooming
Entry of lighting majors has largely seen personal care companies dominate the space
 "Syska, Havells turn the light on personal grooming")
Updated On : 19 Feb 2017 | 11:03 PM IST
