Inflationary pressure and competitive intensity could impact the profitability of biscuitmaker
Britannia to opt for four per cent price hike in a select portfolio and pack sizes to mitigate rising input costs
The playbook is a familiar one for the GCMMF, one that it used a couple of years earlier when it went head-to-head with Hindustan Unilever over ice-creams
The biscuits and dairy company flaunts its association with cricket, turns the spotlight on the 100-year-old mother brand
The firm will also benefit from launches as well as expansion of distribution network
This campaign is special because the project repositioned and re-imagined an old and well-established brand, says Ashish Mishra
Britannia's average free-float market cap for last six months is over 1.5 times higher than both HPCL and Bharti Infratel
This would augment annual manufacturing capacity by 130,000 tonnes
Britannia Industries already operates two factories in the Middle East
In Q2, revenues grew by 12.5% and net profit by 16.1%, led by double-digit volume growth
On the manufacturing front, the first line of the company's Ranjangaon integrated food park near Pune became commercialised
Britannia has given multi-bagger returns in the last five years. On October 07, 2013, the stock had stood at Rs 851.85 It has now zoomed to Rs 5,595, as of Monday's close.
Firm will first look at expanding its dairy, bakery businesses
With a refreshed logo and a busy calendar of brand launches and extensions, the 100-year-old company looks to dial back its age
The company is already in the process of launching croissants and has partnered with Greece-based Chipita for this endeavour
According to brokerages, NSE could announce changes to its index next month and it could become effective from the start of the October series derivatives contract
Nusli Wadia-promoted Britannia is also focussing on increasing its distribution footprint
Britannia reported a nearly six per cent volume growth for the September quarter
Premium cream biscuits segment is around 7% of the total biscuit market in India
In the past 98 years of its history, biscuits major Britannia Industries Ltd (BIL) is coming up with its largest plant ever in Ranjangaon in Maharashtra where investment of Rs. 1,000 crore over a 2-year period will be made which will make the company less dependent on outsourced manufacturing of its products."We have already acquired 96 acres for this project and have applied to the government for another 48 acres", the company's managing director, Varun Berry said here after BIL's annual general meeting (AGM).To be completed in the next 1-2 years in phases, the 0.12 million tonne (mt) annual capacity plant will initially have six production lines of biscuits, and one line each for cakes and croissants. At a later date, other product lines like rusks, flour mill and dairy products may be incorporated.Commissioning of this project, the largest ever in the company's history, will increase BIL's annual production capacity to 1.22 mt which will help it reduce outsourcing.During the ...