Page 5 - Ceat Tyres
Our focus is to expand presence in car tyre market: Ceat MD Anant Goenka
Leading tyre maker Ceat is focusing on expanding presence in the car tyre segment as cars remain the fastest growing segment of the industry year after year. Anant Goenka, managing director, tells Ajay Modi, how things have changed post GST and prices of rubber remain stable. Goenka, whose company bagged the global Deming Award for quality, says Ceat will focus on a sustained improvement in products to expand market share. Excerpts:Q)How has the company's business changed post GST? Do you see any changes in logistics system? A)Dealers had destocked when GST was introduced and post introduction they were adjusting to the new system and from September onwards things have started to stabilise. If you look at just one quarter, there is more disruption than gain. In the long-term there will be positive. We see a 10 to 15 per cent productivity improvement in logistics. We are directly present in the transportation industry so if inefficiency of trucks at octroi nakas or the check naka goes .
 "Our focus is to expand presence in car tyre market: Ceat MD Anant Goenka")
Ceat Tyres new ad campaign: Splash of humour for a safe ride
Highlights the perils two-wheeler riders face during monsoon, urges them to opt for dependable pair
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