Business Standard

Celebrity Advertisements

Updated On : 01 Oct 2023 | 10:26 PM IST

The case of Kajol's 'missing' social media: Celeb brands & their gimmicks

Experts believe that guided by agents, celebrities often don't use discretion while promoting products

The case of Kajol's 'missing' social media: Celeb brands & their gimmicks
Updated On : 19 Jun 2023 | 12:49 PM IST

Top Headlines: Race for IPL media rights; Mumbai covid surge & more

As Mumbai witnesses yet another surge of Covid-19 cases, authorities have begun adding bed capacity as occupancy has crossed 1 per cent. Read more in our top headlines

Top Headlines: Race for IPL media rights; Mumbai covid surge & more
Updated On : 11 Jun 2022 | 7:15 AM IST

71% of IPL viewers get influenced by ads with Bollywood celebrities: Report

The report said that 73 per cent of the respondents prefer watching ads that show Indian culture or legacy.

71% of IPL viewers get influenced by ads with Bollywood celebrities: Report
Updated On : 14 Apr 2022 | 2:41 PM IST

82% youth don't want to buy brands endorsed by drug-tainted celebs: Survey

The survey was done to comprehend sentiment over drug abuse by celebrities and if viewers would buy such brands

82% youth don't want to buy brands endorsed by drug-tainted celebs: Survey
Updated On : 15 Sep 2020 | 9:01 AM IST

Who's a celebrity? A new definition soon

Ad agencies, corporates are working on a proposal to define who is a celebrity in an ad campaign

Who's a celebrity? A new definition soon
Updated On : 15 Jul 2017 | 2:43 AM IST