Coca-Cola's price cut comes amid rival Campa Cola's aggressive expansion and lower pricing. The Reliance-backed brand's price strategy has pushed rival brands to adjust their strategies
According to market research firm Kantar, bottled soft drinks breached an annual penetration of 50% in the year ending March 2024
Coca-Cola India has approached four of the top Indian business families, seeking an investment of up to $1 billion as it eyes further expansion in the country
The Atlanta-based fizzy drink major said that unit case volumes for the entire quarter grew 1 per cent
With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales and have ramped up their production and stocks to meet the anticipated consumer demand. The makers are launching new products keeping in mind the evolving consumer preferences and also investing substantially on promotions and expansion of the channels this season, company executives of beverage and ice cream makers said. Beverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during the period. The company which owns brands as -- Pepsi, 7up, Mirinda, Mountain Dew, Slice, Gatorade & Tropicana, has launched campaigns taking on board leading stars such as Ranbir Kapoor, Rashmika Mandanna, Hrithik Roshan, Mahesh Babu, Kiara Adani and Nayanthara to woo ...
PepsiCo India on Tuesday said it will invest Rs 1,266 crore to set up a flavour manufacturing facility at Ujjain in Madhya Pradesh as part of its expansion plans in the country. The plant spread over 22 acres, will play a significant role in scaling up PepsiCo's beverage production in India, generating employment and positively impacting the local economy, the company said in a statement. The construction of the upcoming plant is slated to start in 2024 and is expected to be operational in the first quarter of 2026, it added. "With support from the government of Madhya Pradesh, we aim to strengthen our footprint while driving impactful progress in enhancing the socio-economic landscape of the region," PepsiCo India & South Asia CEO Jagrut Kotecha said. PepsiCo India Senior Vice President, Beverages George Kovoor said the new unit will be the company's second flavour manufacturing facility in India. "We aim to ramp up the production of our beverages to meet the rising demand in the
In the Asia Pacific market, its unit case volume grew 2 per cent for the quarter, primarily driven by growth in juice, value-added dairy and plant-based beverages, and sparkling flavours
Move will bring scale and contiguity to business, says bottling arm of Coca-Cola
The agreement includes partnership for all men's and women's events which include the ICC Cricket World Cups, ICC T20 World Cups, and ICC Champions Trophies through the end of 2031
Fast-moving consumer goods major Hindustan Coca-Cola Beverages has unveiled a digital literacy programme in the state aimed at training women on the fundamentals of banking services. As part of the programme, around 3,000 women from Tamil Nadu would be trained under its national initiative to reach 25,000 women across the country. The financial and digital literacy training programme would encompass fundamentals of banking basics, account opening process, UPI training, a company statement here said. Beneficiaries would be grouped based on their interests, needs, and existing digital and financial literacy levels. The training will adopt a classroom-based format conducted at identified locations. "At Hindustan Coca-Cola Beverages our commitment to positively impact our community extends beyond refreshing beverages. The financial and digital literacy progamme in Tamil Nadu is a testament to our dedication to fostering change," said HCCB Chief Public Affairs, communications and ...
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For the test run, the beverage has been priced at Rs 230 for a 250 ml can and is being sold in Goa and some parts of Maharashtra
The initial association with ONDC is being supported through SellerApp, which will help the company leverage the ONDC network with its data-driven insights, market intelligence, and strategies
The company also achieved net sales of Rs 4,521 crore for the financial year ended 31 March 2023, a 44.9 per cent jump from sales of Rs 3,121 crore in the previous financial year
The global cola giant reported an 8 per cent year-on-year jump in net revenue to $12 million
Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of 2023 in India, when the ICC Men's Cricket World Cup is coinciding with the festive season, which is expected to boost the consumption, a top company official said on Friday. Though the company has not shared the quantum of spending but said it is a "big part of overall investment" that they are going to make during the ICC World Cup, which provides "a very big platform" for their business expansion, Coca-Cola India and South-West Asia Vice President, Marketing Arnab Roy, said. Coca-Cola, which had a "challenging summer" this year due to unseasonal rains, expects people will spend money across categories during the festive season despite challenging macro conditions, and affordable packages would do well. When asked if Coca-Cola can make up for a slower second quarter, Roy said: "Probably based on the trends we are seeing both in Q3 and the beginning of Q4, we feel very positive and ..
Beverages major Coca-Cola on Wednesday said it has introduced 100 per cent recycled PET bottles for its carbonated beverage supporting the circular economy. The company has introduced recycled PET (polyethylene terephthalate) bottles in pack sizes of 250 ml and 750 ml across several markets in India, said a statement from Coca-Cola India. These rPET bottles are being manufactured by Coca-Cola bottling partners - Moon Beverages and SLMG Beverages Ltd, it added. "The bottles made from 100 per cent food-grade rPET (excluding caps and labels) have an on-pack call to action "Recycle Me Again" message and will also drive consumer awareness with "100% recycled PET bottle" displayed on the pack," it said. These rPET bottles are crafted from food-grade recycled polyethylene terephthalate. The plastic is recycled as per the technologies approved by the USFDA and European Food Safety Authority (EFSA) for food-grade recycled material and repurposed into new PET bottles, reducing the need for .
Executives said that the deal will be formalised and announced by the end of next quarter
Erratic weather patterns prompt consumer firms to adopt climate-smart approaches, hiring experts and leveraging data to mitigate logistics and demand disruptions caused by extreme weather events
It also gained value share in total NARTD (non-alcoholic ready-to-drink) beverages led by share gains in South Korea, India, Australia and Thailand