Beverage major Coca-Cola is going to have its highest-ever spending on brands in the second half of 2023 in India, when the ICC Men's Cricket World Cup is coinciding with the festive season, which is expected to boost the consumption, a top company official said on Friday. Though the company has not shared the quantum of spending but said it is a "big part of overall investment" that they are going to make during the ICC World Cup, which provides "a very big platform" for their business expansion, Coca-Cola India and South-West Asia Vice President, Marketing Arnab Roy, said. Coca-Cola, which had a "challenging summer" this year due to unseasonal rains, expects people will spend money across categories during the festive season despite challenging macro conditions, and affordable packages would do well. When asked if Coca-Cola can make up for a slower second quarter, Roy said: "Probably based on the trends we are seeing both in Q3 and the beginning of Q4, we feel very positive and ..
Coca-Cola raised prices to offset inflation and on Tuesday, it said that it didn't dent demand for its drinks during the fourth quarter. Revenue rose 7 per cent to USD 10.1 billion, slightly ahead of Wall Street forecasts, according to analysts polled by FactSet. Pricing and the mix of beverages contributed 12 per cent to revenue growth, while concentrate sales rose 2 per cent, Coke said. Coke has raised prices throughout the year __ or shifted some drinks into smaller value packs to account for higher ingredient and freight costs. The company had locked in prices for some commodities in 2022, but is expecting its costs to rise this year. The Atlanta company said its net income fell 16 per cent to USD 2 billion for the October-December period, partly because the strong US dollar impacted overseas profits. Adjusted for currency and other one-time factors, Coca-Cola earned 45 cents per share, line with analysts forecasts.
The cumulative impact of the Covid-19 induced crises in India and South Africa led to a 10 per cent drop in its bottling business
It plans to first offer buyouts to 4,000 employees in the United States, Canada and Puerto Rico and then offer a similar voluntary programme in other countries
Half of Coca-Cola's sales come from stadiums, movie theaters and other places where people gather in large numbers venues that have been closed during the coronavirus pandemic
Global volume growth remained unchanged even as North America volumes increased 1 percent.