For Coke, the ethnic drinks push is paired with a $1.7 billion foray into locally grown fruit juices
Earlier this month, Coca-Cola India had revamped the packaging of Maaza for which it had collaborated with UK-based design agency Taxi Studio
We're set for an extended period of growth in India, says Quincey
With this Coke joins a select list of labels such as Zandu, Fevicol, Murphy, Twitter and WhatsApp among others that have made the transition from a product or service to a cultural reference
Also plans to leverage on popularity of sports in India
The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body
The global deal will bring Coke back into the reckoning as far as cricket sponsorships go
With its first hyperlocal label Colour being launched in Tamil Nadu, the company hones its regional play
Consultancy firm Duff and Phelps had last week placed Kapoor sixteenth on its celebrity endorser list, with a brand value of $21 million
Twenty-five years on, Coca-Cola is involved in a new search - that of a new identity to bolster its presence among consumers in the country
Muhtar Kent, 65, held the reins of the company as chief executive and chairman from 2009 until 2017
HCCB reports Rs 1.18-billion loss for FY18; in the red for second consecutive year
The move could put it in direct competition with Monster Beverage Corp, in which it took a nearly 17 percent stake in 2015. The investment made it the largest shareholder in the energy drink company
The healthy growth comes after two years of lull, when net profit fell below 2014-15 level
Coca-Cola also said Chief Financial Officer Kathy Waller would retire by the end of the year and be replaced by John Murphy, the president of Coke's Asia Pacific unit
Many poor countries are experiencing the rise of obesity even in the midst of pervasive malnutrition, thanks to the consumption of sugary drinks
Coca-Cola says it is interested in drinks infused with CBD -- the non-psychoactive ingredient in marijuana that treats pain but doesn't get you high
Coca-Cola's total India revenue is Rs 160 billion, with 60 per cent coming from fizzy drinks
The purchase of the biggest coffee chain behind Starbucks adds to Coca-Cola's drive to diversify away from fizzy drinks
In April-June period, all aerated brands from the firm's stable posted double-digit growth, albeit on a low base