Cola Brands
Is the revival of iconic brands driven only by nostalgia?
Brands like Campa Cola, Chetak and Yezdi remind us of simpler times - when we were not spoilt by choices. Companies are now trying to revive these classic brands. Will the nostalgia turn into sales?
 "Is the revival of iconic brands driven only by nostalgia?")
Updated On : 14 Sep 2022 | 7:00 AM IST
Coca-Cola, ITC, and Dabur are focussing on ethnic flavours this summer
Cola brands hope to drive recall and appeal for new labels
 "Coca-Cola, ITC, and Dabur are focussing on ethnic flavours this summer")
Updated On : 23 Apr 2019 | 10:23 PM IST
Can cola brands create fizz without stars?
Cola brands have to keep the unique positioning intact to avoid over-reliance on celebrity endorsers
 "Can cola brands create fizz without stars?")
Updated On : 27 Sep 2017 | 9:50 AM IST
Cola brands look for life in a parallel universe
Global majors Coke and Pepsi are going all out to stock up their health and nutrition bouquet
 "Cola brands look for life in a parallel universe")
Updated On : 09 May 2017 | 10:46 PM IST
