Consumer Habit

From smart phones to laptops, 206 mn obsolete devices lying with households

Disposal, recycling of e-waste continue to be a major challenge

The webrooming phenomenon: Research online, purchase offline

Webrooming theory states that some consumers do their research online but then end up purchasing the product offline, in a physical retail store

Wipro Consumer to withdraw sanitisers from market as demand decreases

The company may also withdraw some variants of other categories that were launched during the pandemic, said Vineet Agarwal, chief executive officer of Wipro Consumer Care

Letter to BS: Firms should focus more on customer satisfaction than profits

In spite of the Consumer Protection Act, 2019, the consumer's awareness about the quality of product or service remains low.

Banking on tech

A paradigm shift in consumer habit has driven banks to look inward