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Tata Consumer Products Ltd (TCPL) believes there is enough headroom to grow in staples and packaged food space and the company is now expanding the offline reach of its spices and pulses brand Sampann, according to a top company official. The company is taking advantage of commodity spaces and driving conversion from unbranded to branded across beverages and foods. It is witnessing a change in consumption patterns, with an increased focus on safety and convenience along with a shift towards 'trusted' brands with a strong heritage, TCPL Managing Director & CEO Sunil D'Souza told PTI. Traditional ingredients, which have been known to build health and immunity over the ages have been favoured. "Our foods business in India, which is salt, pulses, spices and mixes has probably been the biggest beneficiary of this trend in India," he said. However, D'Souza also added that it is "difficult to say how many of these trends will become sustained long-term behaviour patterns. So, it will be
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