Consumer Trends

How basic customs duty cut on mobile phones will affect cost benefits

Smartphones like Google Pixel and some iPhone Pro models are likely to get some benefit out of the rationalisation

India's fast pace transformation reflects changing consumer trends: HUL MD

With increasing affluence, the new India is spearheaded by aspiration for better quality of life, he says

91% consumers expect brands to offer immersive, virtual experiences: Report

A study conducted by Adobe finds that marketers in India and APAC are most prepared to embrace new technologies to enhance user experience to meet their growing customer expectations

Consumer trends that will shape 2023

From renting luxury items to recommerce and using AR to make purchase decisions - the customer will get smarter, more realistic and more prudent this year

Multiply Ventures raises Rs 260 cr via maiden fund focused on consumer tech

The Bengaluru-based VC fund said it exceeded its target of Rs 250 crore

'Multifunctional homes' among top consumer trends for 2019: Report

These also explore how consumer behaviour is shifting and causing disruption for businesses globally

Business sans AI, Big Data: Themes that will dominate consumer trends ahead

At one level, human beings are essentially the same, globally. At another level, each individual is different.

The pride in being Indian and buying Indian is growing: BCG's Thomas Lutz

As the head of the consumer and retail practice at the Boston Consulting Group, Lutz has a close view of these sectors in all markets the consultancy major operates in

Data Tracker: Know your customer

Impatient consumers want immediacy, real-time virtual dialogue with their brands