In a Q&A, the firm's executive director dwells on the more long-lasting consumer trends, the recovery in distribution channels and emergence of a dual trend in demand
Indian consumers have shown an intent to increase discretionary spends in anticipation of the upcoming festive season
Sunil Kataria, CEO (India & SAARC) of GCPL, explains the challenges arising out of the second wave, in an interview to Viveat Susan Pinto
The survey was conducted in 314 districts and had 34,000 responses
Consumers won't stop brushing their teeth, but they will look for cheaper ways to do so.
The focus for digital platforms in India will be on selling directly to the consumers in 2021, a new report said
There has been a shift in consumer behaviour in favour of digital, affecting the preferences and purchase decisions, they said at a virtual event organised by industry chamber Ficci
From groceries to electronics, consumers are more willing to buy online as compared to three months back
With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit
87% citizens do not want to visit a restaurant in the next 30 days; 25% consumers say they will order restaurant food via food delivery apps
Modern platforms will have to address the vernacular, voice and credit barriers
In collaborative systems, the role of the users may switch between ''consumers'' and ''producers''
These studies are the only kind in the country to deliver information on a wide range of economic metrics vital for policymaking and implementing welfare schemes
Rate of growth nearly double that of traditional trade in July-Sept: Nielsen data
While experts argue that the plethora of choices fosters disloyalty, reality is that building brand-consumer connections is getting difficult
The govt might look for quick fixes under pressure to revive the economy, but sustainable economic growth will continue to be elusive without structural changes, writes T N Ninan
But even within the overall optimistic picture, it talks about a bigger opportunity in "digitally influenced sale", that is, a sale where the buyer uses internet during any stage of the purchase cycle
Too much information can cause confusion
Sunil Lulla is Chairman and managing director of Grey Group India
The emergence of online marketplaces has upset several established conventions about consumer spending and shopping habits