Croma

Tata group to open 100 small, exclusive Apple stores in India: Report

Apple is in talks with Tata-owned Infiniti Retail, which runs Croma stores, to open the Apple stores spreading across 500 to 600 sq ft

GoPro launches Hero 11 Black, Creator Edition, Mini: Know price, features

All three cameras in the GoPro Hero 11 Black series will be available offline and online on Amazon, Flipkart, Croma, Reliance Digital and Vijay Sales

Cooling items in hot demand; refrigerator, AC sales jump: Croma report

As per Croma's 'Unboxed Summer 2022' report, sales of refrigerators have shot up more than 100 per cent over 2021, while those of air conditioners (ACs) jumped by three times

Shop Safely This Summer With Croma's Cool Life

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Croma, Amazon jointly launch new range of TV with built-in Fire device

Tata Group-owned electronics store chain Croma has entered into a partnership with Amazon to launch a new range of smart TVs with built-in Fire device

Retailers push the discount pedal on R-Day, offer rebates of up to 60%

Most categories looking to capitalise on out-of-home momentum

Safety factor swells the carts of e-commerce firms this festive season

Convenience and comfort of ordering from homes apart from discounts pushing people to choose e-commerce over offline

Croma in talks with Amazon to launch voice command-integrated products

To boost revenue and pare costs, Croma will work with other Tata cos like Tanishq, Starbucks, Westside to set up individual stores in common premises. It also plans to raise count of franchisee stores

Croma gets more social with brand, focuses on driving consumers to stores

 For Croma, the objective has been to use online channels to lure the customer offline where there is a greater chance of cross-selling products or nudging consumers into a premium buy

Retail chain Croma getting back on track on refreshed omnichannel strategy

The shift in communication and targeting strategy has been accompanied by a complete overhaul of Croma stores

Croma, MobileStore fight to stay relevant

Big electronics retailers are shutting stores and turning price warriors to keep their brands alive

Croma plays it smart

The retail chain's growing strength lies in a mix of exclusive ties with brands and strong in-house offerings

Croma to open 50 more stores in five years

The company would consider to foray into tier II & III places once the GST is rolled out

Croma rejigs strategy to make existing stores profitable

Croma has about 96 stores in most major metros and a few smaller cities in Gujarat and Maharashtra; it plans to grow within these locations