The moves follow a mixed holiday season so far, with muted spending in stores on key shopping days such as Black Friday
Customers across global markets shopped from Indian exporters on Amazon Global Selling during the 11-day sale period
Black Friday surge was not limited to metro cities alone. Tier-III cities reported the highest growth of 43 per cent, followed by 19 per cent growth for Tier-I cities and 16 per cent in Tier-II cities
The sale will have offers on global and Indian luxury and premium brands
US e-commerce giant cuts subscription fee for new exporters joining Global Selling programme
The US consumers spent a total of $33.9 billion online, from Thanksgiving Day through Cyber Monday, down 1.4 per cent (on-year) as Black Friday dipped 1.3 per cent
Retailers had also spread out promotional deals across more weeks to protect profit margins from surging supply chain costs
Amazon India said over 70,000 Indian exporters will offer millions of 'Made in India' products to global customers during the annual Black Friday and Cyber Monday sale
Estimates from Adobe Analytics showed this year's conclusion to Thanksgiving weekend sales would come in between $10.8 billion and $11.4 billion.
Shoppers have seen nearly two months of offers from retailers looking to recover sales lost due to mall and store closures.
Amazon's Global Selling Programme is expected to generate $10 billion in cumulative export sales by 2025 for Indian exporters enrolled in this programme
Cyber Monday, which falls on the first Monday after Thanksgiving Day and Black Friday, is considered the biggest online shopping day of the year in the US
Cyber Monday has its roots in people returning to work from a long Thanksgiving weekend and using the fast internet connections of their office computers to search for the best deals.
With festive cheer around Black Friday and Cyber Monday trickling into the 'desi' market, Indian consumers are eying great deals this year