Data Tracker

Google working on in-house version of Apple's AirTag device tracker

Tech giant Google is reportedly developing its own version of Apple's AirTag tracker

Apple responds after Hannah Rose May's claim of being tracked by AirTag

After Irish actor and author Hannah Rose May claimed that she was tracked by an AirTag, Apple said it is "actively collaborating with law enforcement on all AirTag-related inquiries"

Digital activity helps track data on economy

Technology is now coming to the rescue of decision makers who need current data about the multiple dimensions of a rapidly changing economy

Dashboards and trackers: Covid-19 pandemic made data new normal

MyGov, the government's citizen engagement platform, too has seen an exponential increase in data during Covid

Coronavirus-related death rate in 20 states lower than national average

Deaths per million were higher than the national average of 176 in 16 states and highest in Delhi, which has reported 1,019 deaths per million

Gender gap to asset ownership: How data miss key details on 50% Indians

India ranked 112th of 153 countries on the Global Gender Gap Index 2020, a drop of four places since 2018

Building the elephant

Linking big datasets from various sources/registers is a daunting task. However, large-scale data-linking is not new

Facebook's tool will allow users to see which apps, websites tracked them

The introduction of the new tool is Facebook's latest response to criticism over how it safeguards users' privacy

Data Tracker: Consumers want speed and simplicity from digital transactions

Women seek more explicit communication, while men demand more relevant information

Data Tracker: Consumer expenditure is expected to grow in 2018, says report

Some of the defining trends for the year

Data Tracker: The new Indian traveller

Travel economy has undergone major shift in terms of the way businesses conduct themselves

Data tracker: Future consumers

Technology, urbanisation and economics will drive behavioural changes and open up new channels

Data tracker: Emotional persuasion

Today there is a paucity of studies about the emotional connection between ads, viewers and brands

Data Tracker: Gain some, lose some

According to the latest report on global brands, technology is the largest sector by brand value

Data Tracker: Click, shoot and play

Mobile gaming accounted for the largest share in the global gaming market

Data Tracker: Green is beautiful

Companies are responding to the global demand for naturally derived ingredients in beauty products

Data Tracker: Expect the unexpected

Five technology-driven changes in the marketing environment will lead to an outcome that is different from what marketers may have previously expected

Data tracker: Readers ring in good news

81% of monthly newspaper readers engage with the print product, with 51% reading print exclusively

Data Tracker: Trading up the premium ladder

Across the world, customers are buying into the premium tag

Data Tracker:Top 5 consumer trends for 2017

Consumer behaviour is the mystery that brands have tried to crack for centuries