Denim Jeans

Denim maker Levi Strauss & Co. to reduce at least 10% of its workforce

Levi's has about 20,000 workers globally, with roughly 5,000 corporate employees. The layoffs are expected to take place in the first half of 2024

Denim companies embrace blended jeans as cotton prices scorch

Raw cotton prices have more than doubled from Rs 35,000 per candy of 356 kg in mid-2020 to over Rs 75,000 now

Mufti looks to double turnover in 5 years, targets young customers

Beginning with its Ahmedabad outlet, the Mumbai-based brand has overhauled the store's interior design in a bid to target young customers

Denim industry faces investment drought

Of 1.3bn meters of installed capacity 30% remains idle, industry to focus on capacity utilization before moving on to fresh capex

Denim may outperform overall apparel growth

While denim is expected to grow at 13-15%, growth in the overall apparel industry is likely to slump to 2-3% from 13-15% over the past couple of years

Close to 80% denim buying decisions influenced by quality: IMRB

Research conducted amongst 16-35 years old branded denim wearers in 10 cities