One of the most prestigious roles in global fashion has just been filled, as Chanel appointed Franco-Belgian designer Matthieu Blazy as its new artistic director, the fashion house has announced. The 40-year-old will oversee all collections for the world's second biggest luxury brand starting in 2025, replacing Virginie Viard, who parted ways with the house earlier this year. Blazy arrives with a reputation for innovation and craftsmanship, honed through stints at Raf Simons, Maison Margiela and Cline under Phoebe Philo. Most recently, he was creative director at Bottega Veneta. Chanel President Bruno Pavlovsky praised his audacious and powerful approach, adding that Blazy would play with the codes and heritage of the House to take it in exciting new directions. I am thrilled and honored," said Blazy. Critics have noted that Blazy's relatively young age suggests Chanel may be positioning him for a long tenure, akin to the 36 years Karl Lagerfeld spent at the helm. His appointment
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