Digital Advertisements

Ex-Google exec says goal was to 'crush' competition, shows trial evidence

The statements underscored the US Department of Justice's claim that Google has sought to monopolize markets for publisher ad servers and advertiser ad networks

Harris-Walz campaign to spend $370 mn on digital, TV ads in push to Nov. 5

For August, Trump and his allied super-PACs have booked about 60 per cent of the ad time

High growth rate in Indian digital advertising a thing of the past: Report

On the other hand, the report added that 2024 might be the first year after a gap of 13 years when print advertisement market share will hold steady over 2 years

EU asks Google to sell part of ad biz to address competition concerns

European Union antitrust regulators took aim at Google's lucrative digital advertising business in an unprecedented decision ordering the tech giant to sell off some of its ad business to address competition concerns. The European Commission, the bloc's executive branch and top antitrust enforcer, said that its preliminary view after an investigation is that only the mandatory divestment by Google of part of its services would satisfy the concerns. The 27-nation EU has led the global movement to crack down on Big Tech companies but it has previously relied on issuing blockbuster fines, including three antitrust penalties for Google worth billion of euros (dollars). It's the first time the bloc has ordered a tech giant to split up keys of business. Google can now defend itself by making its case before the commission issues its final decision. The company didn't immediately respond to a request for comment. The commission's decision stems from a formal investigation that it opened

Maruti Suzuki sees digital share in ad spends stabilising at about a third

Country's largest automaker Maruti Suzuki sees share of ad spends on digital stabilising at the current levels of being about a third of the overall pie, a senior official said on Tuesday. The share of digital has grown to 30-32 per cent of the overall spends now, Maruti Suzuki India Executive Director for Marketing Ram Suresh Akella told PTI on the sidelines of an event hosted by social media giant Meta here. "I think we are almost theremay be a little more," Akella said, replying to a specific question on where he sees the share of digital in the overall pie going ahead. Asked if he sees the share of digital in the overall spends plateauing, he replied in the affirmative. In a February news report, a senior company executive was quoted as saying that the overall ad spends by the company will be about Rs 800 crore in FY23, of which Rs 200 crore will be on digital. Akella said from the automobile industry's perspective, the traditional medium of television continues to hold a lot

YouTube to remove 'overlay ads' from April 6: How will it impact you?

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

Complaints against ads up 14%, highest came from 'education' domain: Report

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Twitter's current travails with advertisers bring focus on brand safety

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Netflix's ad-supported plan likely to block offline viewing: Report

"We are still in the early days of deciding how to launch a lower priced, ad-supported option and no decisions have been made. So this is all just speculation at this point," Netflix

Meta-owned Facebook algorithms are losing ground to Europe's madmen

The economy is weakening, and so is demand for advertising - at least, that's how Facebook parent Meta Platforms Inc. justified its first-ever quarterly decline in revenue last week

Facebook ad revenue seen feeling brunt of Apple privacy changes

Ad revenue of Facebook, the second-largest digital ad platform in the world after Alphabet Inc's Google, is most likely to be hit compared with the company's tech peers

Google restricts ad targeting based on age, gender of people under-18

It also said it would turn off its "location history" feature, which tracks location data, for users under 18 globally

Google's adtech business set to face formal EU probe by year-end: Report

Alphabet unit Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business

Influencing the influencers

Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?

Google updates YouTube ad targeting terms to remove hate speech

Google said it has blocked several terms associated with hate speech from being used as ad keywords on YouTube videos

Twitter launches conversation settings for ads, gives brands more control

Launched globally in August last year, conversation settings have given Twitter users more control over who can reply or engage with their tweets. This has now been extended to brands

A paradigm shift

Change in digital advertising might further restrict competition

Facebook shares dip as Wall Street ponders Australia news fallout

Along with Google owner Alphabet, it now controls more than half of the digital advertising markets globally

News Corp strucks a global news deal with Alphabet's Google

The companies will develop a subscription platform, share advertising revenue through Google's ad technology services, build out audio journalism and develop video journalism by YouTube

Privacy battle

Apple's new update will affect Facebook's revenue