Digital Brand

Does sadfishing really work?

Negativity, tension, and conflict are becoming popular strategies for boosting a brand's value, despite the emotional manipulation involved

Typography: Graphic, Gothic or glam?

In 2024, lettering is set to take a bold leap, blending tradition with innovation and creative freedom

Battle of subscribers: Netflix slows down in race with Disney+ Hotstar

Can the brand, perceived as elitist, play the volume game in India?

Marico raises focus on digital brands, eyes more acquisitions after Beardo

Firm has seen share of its e-commerce sales within domestic FMCG business rise to 8% from 5% in one year, thanks to the restricted lifestyle of people

With customer behaviour changing, Eno & Sensodyne lace up for digital race

With the creative ecosystem being overhauled in a lockdown, GSK Consumer refurbishes the digital branding toolkit

What next for digital marketing?

A differentiated branding and communication strategy is the order of the day