Digital Campaigns

Pensioners generate 11.5 million digital life certificates: Centre

As many as 1.15 crore digital life certificates were generated by pensioners across the country during the recently concluded special campaign, an official statement issued on Friday said. Union Minister of State for Personnel, Public Grievances and Pensions Jitendra Singh complimented the Department of Pension and Pensioners Welfare for the successful conclusion of the nationwide digital life certificates (DLCs) campaign 2.0 from November 1 to 30, it said. He said that the campaign was conducted to implement the vision of Prime Minister Narendra Modi for the digital empowerment of Pensioners, according to the statement issued by the Personnel Ministry. Singh said the government was deeply committed to improving pensioners' welfare and the campaign was an important step for the ease of living of pensioners. During the nationwide campaign, which was held in 100 cities at 597 locations, 1.15 crore DLCs were generated, including 38.47 lakh for central government pensioners, 16.15 lakh

BJP launches 'desh ki badli soch' social media campaign to target Congress

Quoting from Singh's addresses in 2008 and 2009, the BJP accused him of "remembering selective idols, appeasing a family"

Why was Cannes Ad fest 2022 Indian advertising industry's '1983 moment'?

Cricketer Kris Srikkanth had said winning the 1983 world cup was 'independence day for cricket in India'. Indian advertising also had its '1983 moment' at the Cannes Ad fest 2022. How was it achieved?

Digital platforms help unlock up to 30% more value for microentrepreneurs

The report noted that collaborative efforts of government at macro and micro level, institutional bodies and digital platforms can act as growth catalysts

China bans foreigners from spreading religious content online

No organisation or individual will be allowed to disseminate information about religious ceremonies on the internet unless they have a licence from China's religious regulator

Author Milan Vaishnav sees Covid-19 reshaping political campaigns in India

Covid-19 is pushing Indian political parties to quickly look for alternative ways of mobilisation.

Facebook must disclose app records for Massachusetts probe, judge rules

Cambridge's clients had included U.S. President Donald Trump's 2016 election campaign

My favourite campaign is 'Sorry, I spent it on myself': Vishnu Srivatsav

While the beauty and emotion behind gifting is all very well, there is another truth which is that we are all a bit selfish when it comes to giving something to people, says Srivatsav

Enter the digital warriors

Mystery launches, online fan clubs and other innovative marketing measures are yielding remarkable results for Chinese smartphone brands in India