Digital Marketing

Fueling Innovation and Empowering Talent:The Inspiring Journey of a Brother-Sister Duo

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Antitrust actions, EU Digital Markets Act signal end of big tech monopoly

In the past, policymakers struggled to understand the implications of the collection and processing of sensitive, personal data on previously unimaginable scales

Vertoz Delivers Strong Start to Q1 FY25 Revenue and EBIDTA at All- Time Highs, PAT sees 61.94% Growth

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Tata Motors Fleet Verse: A comprehensive digital marketplace for CVs

Fleet Verse has five key features to ensure a comprehensive and user-friendly experience for customers

As Big Tech scrambles to meet EU regulations, investigations seen as likely

The Digital Markets Act (DMA) is one of the most comprehensive regulatory actions to rein in so-called "Big Tech" and is expected to reshape the global technology industry after decades of unfettered

Apple faces 'strong action' if App Store changes fall short, says EU

In a move designed to comply with the EU's incoming Digital Markets Act (DMA), the company will soon allow software developers to distribute their apps to Apple devices via alternative stores

The online ad cookie is crumbling as Google Chrome secures privacy

Businesses rethink digital strategy as the world's most popular browser phases out a key way of tracking users

Digital Insight Research Solutions: Key Components and Strategies

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TikTok, Meta challenge Europe's new rules that crack down on digital giants

TikTok and Facebook owner Meta are filing legal challenges against new European Union rules designed to counter the dominance of digital giants and make online competition fairer by giving consumers more choice. TikTok said in a blog post Thursday that it's appealing being classified as an online "gatekeeper" by the Digital Markets Act, arguing that it's playing the role of a new competitor in social media that is taking on entrenched players. Meta said a day earlier that it disagrees with the 27-nation bloc's decision to include its Marketplace and Messenger as gateway services under the new rules, adding that it is seeking "clarification on specific points of law." The Digital Markets Act will take effect by March, with a list of dos and don'ts for big tech companies aimed at giving users more choices and threatening big penalties if they don't comply. Labeling TikTok a gatekeeper undermines the DMA's goal by protecting actual gatekeepers from newer competitors like TikTok, the .

Education ministry, Meta partner on digital skilling, entrepreneurship

As past of the partnership 500,000 entrepreneurs will gain access to Meta's digital marketing skills training over the next three years

Demand for content creators witnesses significant increase: Report

The demand for content creators and influencers witnessed a significant increase in July compared to the year-ago period, according to a report. Influencers and content creators now offer avenues for creative expression and far-reaching impact, according to the report by Indeed, which is based on job postings and job clicks on the platform from July 2022 to July 2023. As per the report, there has been a significant increase in job postings and clicks related to "content creators" and "influencers" on the global job site. Without providing the number of job postings and job clicks during the given period, the report said the demand for content creators and influencers increased by 117 per cent in July as compared to the year-ago period. "While it is still possible to be a successful content creator or influencer on your own, it is becoming increasingly common for businesses to hire professionals in these roles," Indeed India Career Expert Saumitra Chand said. The trend is likely to

LS Digital buys Social Panga in 3rd acquisition after Langoor, F1 Studioz

The new creative agency will be India's largest integrated marketing platform

Parl panel seeks ex-ante evaluation to prevent monopoly in digital markets

A Parliamentary panel on Thursday said ex-ante evaluation is of the essence to ensure that digital markets do not end up being monopolised. The government has already set up a committee on digital competition law to examine the need for a separate law on competition in digital markets. In a report, the Parliamentary Standing Committee on Finance said that in the context of digital markets, it "feels that ex-ante evaluation is of the essence to ensure markets don't end up monopolised". Competition Commission of India (CCI) has established the Digital Market and Data Unit (DMDU) to facilitate cross divisional exchange and act as a nodal point for stakeholder engagement on digital market matters. The panel said DMDU holds significant importance going forth in the future as digital markets display characteristics distinct from traditional markets. "It is of utmost importance that they (digital markets) are properly governed so as to curb the sharp 'tipping' of markets leading to emerg

Marketing technology firm ZoomInfo plans to lay off 3% of workforce

US-based marketing technology company ZoomInfo has said that it plans to lay off about 3 per cent of its workforce globally, joining several other technology companies that have cut jobs recently

IIDE Launches a New Campus in Delhi, offers NSDC accredited PG Program

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E-Commerce: Are open digital markets the next big thing in India?

Unbundling e-commerce in India could upend billions of dollars of investment

Google, Meta, other Big Tech cos face UK crackdown as govt unveils new law

A new Digital Markets Unit in the nation's antitrust regulator will have powers imposing additional obligations on some of Silicon Valley's biggest companies

Ashok Leyland takes digital route with 'Re-AL' to tap used vehicle biz

Hinduja Group flagship company Ashok Leyland has rolled out an e-marketplace 'Re-AL' for used commercial vehicles segment, the automajor said on Saturday. The e-marketplace facility would help customers to exchange their existing vehicles and upgrade to a truck or a bus offered by Ashok Leyland. "The used commercial vehicle industry is ripe for disruption. Leveraging our digital platform, there are many opportunities for us to provide customer centric solutions," Ashok Leyland MD and CEO Shenu Agarwal said. The city-based heavy commercial vehicle maker, in a statement, said it hopes to increase transparency in the otherwise disorganised used vehicle ecosystem. The digital service would offer customers with a range of features allowing them to select preferred vehicles of their choice along with validated documents. "This used vehicle e-marketplace solution marks a significant milestone in our digital transformation journey," the CEO said. Ashok Leyland President, Medium and Heavy

CCI to set up in-house digital mkt data unit for regulating tech platforms

Jyoti Jindgar Bhanot, secretary of the CCI, emphasised on early intervention as a key to ensure that competitive landscape in digital markets is not distorted beyond repair

HUL set for health and wellbeing foray with two investment deals

To acquire majority stake in OZiva maker, 19.8% in Nutritionalab