Entity to focus on digital media, say industry sources
Security clearance to CEO, foreign personnel aimed at monitoring sector, said experts
The government on Friday said that in the near future it will consider extending to digital current affairs and news media entities benefits such as giving PIB accreditation to their reporters, cameramen and videographers. The Centre also urged digital media entities to form self-regulating bodies for furthering their interests and interaction with the government. The Information and Broadcasting Ministry said this step was pursuant to the decision of the central government vide a press note of Department for Promotion of Industry and Internal Trade (DPIIT) allowing 26 per cent FDI under government approval route on 'uploading/streaming of current affairs and news through Digital Media'. In a statement, the I&B Ministry said it will be considering in the near future to extend certain benefits, presently available to traditional media (print and TV), to entities engaged in uploading or streaming of news and current affairs through digital media also. The facilities it will be ...
Digital advertising, says KPMG, will overtake TV advertising for the first time this fiscal, pointing to the priorities of advertisers
The affidavit said: "There is no check on digital media. Apart from spreading venomous hatred, it also causes violence, terrorism, and can tarnish the image of institutions and individuals"
Revenue was two-third lower year on year in June quarter for major players, with 76% plunge in ad revenue, 32% in circulation
Digital will be a crucial arm of the media. I am not sure whether it will be at the cost of print, but it will acquire importance. It is definitely being consumed, says RPSG Chairman
The AYUSH ministry had earlier planned to hold a grand event at Leh which, however, had to be cancelled because of the pandemic
The rules are part of India's broader efforts to tackle disinformation and 'fake news'
Only the methods that get to the heart of the matter and look at long-term gains really stick the landing
Thanks to technology, the gap between the brand and consumer was bridged
The DPIIT has already taken views of the Information and Broadcasting Ministry on the issue
One challenge for Hugh is that online subscribers only pay between a third and a half as much as print customers, he said. But unlike print, digital is growing
The global chief executive officer (CEO) also indicated there were no plans to merge the Omnicom Group's PR networks in India unlike what it did in Singapore and some European countries
Consumers are pushing brands to reinvent themselves, seeking more information and access as trust takes a hit, finds an IPG study
Digital media grew by 42 per cent in 2018, valued at $2.4 billion, it said noting that Indians spent 30 per cent of their phone time on entertainment
The whole discussion around media consumption and growth is dangerously biased towards digital
Innovations are not happening in India and that's a challenge that we need to address as an industry, says CEO Jatin Modi
The ubiquity of smartphones has allowed people to access media throughout the day
From around 5-7 per cent just two years back, studios say they are spending a minimum 25-30 percent on digital media currently and these are conservative estimates