Direct Selling

Dayjoy's Visionary Founder Divyansh Agarwal Leads the Way in Direct Selling and Wellness

Updated On : 24 Sep 2024 | 1:26 PM IST

Expect India to be among our top 3 global markets in 5 yrs: Amway India MD

Direct selling major Amway expects India to be among its top three global markets in the next five years, the company's country Managing Director Rajneesh Chopra said on Monday. The company, which has invested USD 4 million (around Rs 35 crore) to set up four new research and development centres in India, is also looking to develop products to cater to Southeast Asian countries. Amway has globally started looking at the overall landscape and the lens of business in a very different way. Instead of setting financial goals only, it is moving to transformation of lives, Chopra told PTI. "We have five and a half lakh active distributors on our base right now. We have more than 2 million customers. Our goal is that 2 million moves up to 5 million over the course of the next five years," he said when asked how the company is looking ahead in India. He further said, "We aspire that India becomes one of the top three (markets for Amway globally). We have some more work to do from that ...

Updated On : 09 Sep 2024 | 6:48 PM IST

India moves up to 11th position in global direct selling ranking: WFDSA

India has moved up to 11th position in the ranking of top markets of direct sellers, with retail sales of USD 3.23 billion (around Rs 26,852 crore) in 2022, global industry body WFDSA said in a report. Indian direct selling has registered a growth of 5.4 per cent over 2021 retail sales, said the World Federation of Direct Selling Association (WFDSA) report. On a constant dollar basis, the Indian market attained the highest Compounded Annual Growth Rate (CAGR) of over 13.3 per cent during the last three years, it added. The global direct selling industry reported a decline of 1.5 per cent in 2022 to USD 172.89 billion. The top market in the list was the US with USD 40.52, with a decline of 5 per cent over 2021, it said. It was followed by Korea, Germany, China, Japan and Malaysia. Indian Direct Selling Association (IDSA) Chairman Rajat Banerji said: "India's direct selling market is growing steadily and has the potential to place itself in the top five global markets over the next

Updated On : 21 Aug 2023 | 8:37 PM IST

K'taka tops direct selling market in south with sales of Rs 1,128 cr: IDSA

Karnataka, with sales of Rs 1,128 crore, has topped the direct selling market in the southern region, according to the annual survey report by the Indian Direct Selling Association (IDSA). Providing self-employment to 78,000 entrepreneurs in Karnataka, including 34,000 women, the direct selling business in the State posted a sales increase of Rs 94 crore in 2021-22, a 9.09 per cent growth over the previous year's figure of Rs 1,034 crore, the self-regulatory body for the direct selling industry in India said. The State had a share of 5.9 per cent of the overall national sales, which stood at over Rs 19,030 crore during the period, the survey noted. During 2021-22, the State also contributed nearly Rs 170 crore to the exchequer by way of taxes, it was stated. IDSA Chairman Rajat Banerji told reporters here on Tuesday the growth of over nine per cent reflects that the direct selling industry could withstand the second wave of COVID-19 pandemic, which extended to the first quarter of

Updated On : 18 Jul 2023 | 4:04 PM IST

Eight states notify guidelines for monitoring direct selling entities

Maharashtra and Bengal lead in direct selling revenues; Kerala has most extensive norms for industry

Updated On : 21 Apr 2023 | 9:36 PM IST

Decoded: Amway's ED troubles turn focus on direct-seller vs pyramid model

The company maintains the action was related to a case in 2011 and it has been cooperating with the investigative agency

Updated On : 23 Apr 2022 | 6:05 AM IST

New rules to bring clarity and provide legitimacy, say direct sellers

The move will also help attract more foreign direct investment (FDI) and the latest technology in the sector in the coming times, they said

Updated On : 29 Dec 2021 | 2:31 AM IST

Tamil Nadu brings cheer for direct sellers, notifies industry guidelines

The Government of Tamil Nadu has notified the Direct Selling Guidelines 2018, following the suit of various other States in the country in line with the Central Guidelines to regulate the Direct Selling. The Indian Direct Selling Association (IDSA), the apex industry body, has welcomed the move stating that this would help the direct sellers to grow confidently in the State.In 2016, the Department of Consumer Affairs, Government of India had notified the Direct Selling Guidelines, a model framework as guiding principles for the state governments to regulate Direct Selling and Multi-Level-Marketing. According to the Guideline, the direct selling entity will be responsible for the quality of products and services and it will guide and help the direct seller to follow best practices in the interest of the consumers. The scope and specific liabilities of the direct seller in such cases will be defined in unambiguous terms i the contract signed. By way of providing the contract, every ...