Mantra Spices brand includes turmeric, chilli, cumin and coriander powders, and a range of blended masalas; firm plans to tap 200,000 outlets by this year end, 500,000 in next three years
The Rs 600 cr greenfield unit at Kandla will take Emami's total edible oil production capacity to over 12,000 TPD from 9,000 TPD earlier
The company is eyeing 10-15% of the West Bengal market in the next 2-3 years
However, the company hopes to maintain sales and profitability for the year as sales of consumer packs are likely to grow by 15-20 per cent
In the last fiscal year, Emami Agrotech reported a revenue of Rs 12,000 crore led by the edible oils business
The company expects to ship around 6,000-7,000 tonnes of packed edible oil per annum using this route
With expansion plans lined up, the company is targeting an increase in its market share in the Indian edible oil industry, from 5.5 per cent now to 10-11 per cent by 2018