Endorsements

'Perception of bias': What Jeff Bezos said on the WaPo not endorsing Harris

Writing in an article on the Washington Post's website, Bezos said that endorsements do not influence election outcomes but may, instead, sway public trust

Brand value of Neeraj Chopra, Manu Bhaker skyrockets after Olympic success

While Neeraj Chopra has been identified as the highest-valued non-cricketer among Indian sportspersons, Manu Bhaker is also finalising big deals

SC states celebrities, influencers equally accountable for misleading ads

Top court asked FSSAI and the Ministry of Consumer Affairs, Food and Public Distribution to file affidavits on action taken by CCPA against false or misleading ads in food and health sector

Talent for the game: Kohli's innings in winning endorsements continues

He has had a few match-winning knocks recently but gets more ad deals than teammates performing better

Best of BS Opinion: Give peace a chance, endorsement disclosures & more

Here is the best of Business Standard's opinion pieces for today

Sans loyalty on either side, where do celebrity endorsements stand?

Two very newsworthy happenings over the last week, linked to celebrity endorsements, have opened up a very interesting debate on loyalty

Kohli leads endorsement pack, while cricket dominates sponsorship track

The big thrust for the sport in 2019 came from franchise cricket, specifically the IPL that saw a 15 per cent increase in its valuation

Will star power of Kohli, Ranveer as endorsers fade away in 2019? No way

Bollywood continued to dominate the endorsement business in 2018