The OTT platform, along with its parent's theatrical arm, has invested $1 billion in content creation over the last five years
Over $75 million in commitments have been already received, while the rest will be tied-up before the execution of the merger
The company has been partnering with digital players to tackle global rivals
Airtel has already announced such offers for its fibre broadband
The Eros Now library spanning decades of movie content in Hindi and regional languages will be available within the Jio ecosystem