Fairness Creams

Emami fined Rs 15 lakh in decade-old Fair & Handsome misleading ads case

The complaint mentioned that despite regular use of the fairness cream, as per the instructions on the packaging, it did not lead to fairer skin as advertised

Ads must not show discrimination on basis of skin colour: Choubey in RS

The Ministry of Health has issued a notice on February 3 for stakeholders' comments on a draft Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, Choubey said

Fairness cream firms get innovative with marketing, use synonyms for 'fair'

Estimated at Rs 5,000 crore in size and used by both men and women in India, the fairness category for years has been criticised for promoting gender discrimination

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

HUL, Emami and the aggressive play in Rs 5,000-cr fairness creams category

The battle over a name is more than an ego clash, it reveals the aggressive play in the Rs 5,000-crore fairness creams category for loyalty and brand affinity

Cosmetic changes

Brands need to start reshaping consumer opinion

After HUL, now L'Oreal to also drop 'fair' and 'white' from skincare brands

L'Oreal's products include Garnier Skin Naturals White Complete Multi Action Fairness Cream

After Hindustan Unilever, L'Oreal to drop 'white' from skin care range

On Friday, a company spokesperson said the group had acknowledged legitimate concerns about the terms used to describe skin even-ing products.

Fair & Lovely: Can Hindustan Unilever go beyond a cosmetic change?

The Rs 2,000-crore brand, which enjoys a 40 per cent share of the fairness market, pegged at Rs 5,000 crore, will now have a new identity.

Bollywood hails HUL's decision to axe 'fair' from 'Fair and Lovely'

Hindustan Unilevers (HUL) will drop the word 'Fair from it's flagship beauty brand 'Fair and Lovely.'

Top headlines: RBI's central board meet, Sebi relaxing pricing norms & more

From Indigo introducing 'Flexifare', Jio eyeing more share in B2C space, Vedanta moving closer to delisting, here are the top news on Friday morning

HUL to rebrand Fair & Lovely as spotlight shifts to fairness creams

Word 'fair' being dropped; name change to happen in next few months

J&J sets aside fairness business to stand with #BlackLivesMatter movement

Now with J&J taking its brand out of the game, other brands have a larger slice of the pie to carve out, but is there a risk in doing that?

The fairest one: Emami- Hindustan Unilever spat revives an old brand war

The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands