Fashion App

Shein India data to stay local, to sell Reliance Retail-made products

The new Shein India app, which went live last Friday, has products which are manufactured, marketed and sold only by Nextgen Fast Fashion, a fully owned subsidiary of Reliance Retail Ventures Ltd. Nextgen manufactures these products on the Shein India platform through a wide network of Indian manufacturers, in which most of which are MSMEs (micro, small and medium enterprises), according to an industry insider. Shein has re-entered the Indian market almost five years after its ban through the country's leading retailer Reliance Retail. The new Shein Platform is built and hosted in India and its ownership and control will always remain with Reliance Retail, he said. Shein India Fast Fashion App from Reliance Retail currently has over 10,000 downloads on Google's Play Store and is ranked among the top 10 among peers on Apple's store. There is no equity ownership of Shein in the Indian company and app Shein India has been developed by Reliance Retail and is hosted in the country. The

Fashion-tech platform LehLah announces Athiya Shetty as brand ambassador

Fashion-tech platform LehLah on Wednesday announced Bollywood actor and fashion icon Athiya Shetty as new brand ambassador. In a statement, it said a first video campaign featuring Athiya has been launched. LehLah app's tailored technology empowers consumers to directly shop tagged products from the creator's content with a single click. This eliminates the need for manually searching for links across multiple accounts and platforms, streamlining the shopping experience effortlessly. Commenting on the campaign launch, Ashna Ruia, founder of LehLah, said, "We are excited to launch our first-ever brand campaign featuring Athiya Shetty, who embraces and celebrates fashion to its fullest. Our campaign embodies LehLah's commitment to transforming the online shopping experience for consumers. Through our offerings, we aim to seamlessly connect with our audience, bridging the gap between authentic creator recommendations and effortless shopping, creating a smooth journey from discovery to

Tata CLiQ Luxury expands its luxury fashion category with launch of Le Mill

Partnership will offer international brands in apparel, accessories, and footwear

Nykaa shares slump as one-year lockup period of pre-IPO investors ends

Selling pressure from pre-IPO investors feared in four start-ups this month

Nykaa's strong performance in Sept quarter bucks new-age tech bloat

Nykaa has already expanded to 15 cities, not states. Ergo fulfilment costs are already down. Distance from warehouse to customer has therefore, shrunk

Simple-to-use tech platform helps Meesho penetrate India's hinterlands

Meesho said sellers & buyers from tier 2-3 cities and rural India are finding value in the platform's ease of operations and technologies customised as per their unique needs

"Barcelona launches B2B App for All Apparel Retailers"

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Virtual outfits: 7 trending fashion technologies to watch out for in 2017

Brands like ASOS, Dior, Klothed, and H&M are implementing technologies at their best