Fashion E-commerce

Tier-IV cities boost Meesho's festive sale; total orders increase 40%

This festive season, customers embraced self-care and home improvement, leading to growth across Meesho's categories

Nykaa Q3FY24 results: Net profit increases 106% to Rs 17.5 crore

The company's consolidated revenue from operations grew 22 per cent YoY to Rs 1,789 crore, up from Rs 1,462 crore a year ago and Rs 1,507 crore in Q2 FY24

H&M names Daniel Erver as new CEO amid struggles to boost sales

H&M's fourth-quarter operating profit margin fell to 7.2 per cent from 7.8 per cent in the third quarter

Myntra's Big Fashion Festival sale registers 460 mn customer visits

Some of the leading metros driving demand were Bengaluru, New Delhi, Mumbai and Hyderabad, among others

Fashion e-commerce platform Styched acquires sneaker startup Flatheads

E-commerce fashion brand Styched has acquired D2C casual sneaker startup Flatheads in an all-equity transaction, the company announced on Monday. While Flatheads will continue offering its existing range of products, Styched will take charge of its operations and hire "aggressively" for strengthening the footwear department within Styched, the statement said. Flatheads co-founder Ganesh Balakrishnan said, Young Indians are just starting to flaunt their sneakers as a new fashion and lifestyle statement. It will be fulfilling to see Flatheads being an integral part of the market creation and growth. Founded in 2018, the Bengaluru-based brand has previously raised funds from We Founder Circle, LetsVenture, and other angel investors. Styched CEO Soumajit Bhowmik shared that the acquisition will propel their plans to launch sneakers and create an affordable collection with Flatheads spearheading their semi-premium segment. "The technical know-how of Flatheads would really help us creat

E-commerce platform Meesho crosses 500 mn downloads on iOS, Android

E-commerce platform Meesho has become the world's "fastest shopping app" to cross 500 million cumulative downloads across Google Play and iOS App Store, mobile data analytics provider has said. The company has achieved the 500 million download milestone in six years, data.ai, formerly known as App Annie, said in a statement. According to data.ai, over half of Meesho app downloads (274 million) came in 2022. "Indian e-commerce platform Meesho has emerged as the world's fastest shopping app to cross 500 million cumulative downloads across Google Play and iOS App Store combined, reaching this milestone in six years," data.ai said. According to data.ai, with just 13.6 MB size, Meesho's android app is the lightest e-commerce app in India on Play Store, which makes it compatible with low-end smartphones. "We are delighted to partner with them and provide them with the insights they need to continue to grow their business," data.ai, Head of Insights, Lexi Sydow said. Meesho, CXO for use

Unicorn Meesho joins ONDC to connect hyperlocal sellers and customers

E-commerce firm's pilot will be launched in Bangalore and later rolled out in other locations over a few months

Nykaa shares slump as one-year lockup period of pre-IPO investors ends

Selling pressure from pre-IPO investors feared in four start-ups this month

Myntra creates 16,000 jobs to cater to surge in festive season demand

The ramp-up includes the addition of over 6,300 personnel to fulfil demand across first- and mid-mile delivery and 3,000 personnel to cater to last-mile delivery

Myntra has a big opportunity for democratising fashion through tech: CEO

Company has forayed into social commerce and has been pioneering the next wave of fashion-tech concepts, said Nandita Sinha

Kidswear rules online fashion with 200% rise in order volume: Unicommerce

According to the "Fashion E-commerce Report" by Unicommerce, another interesting trend was that online fashion gained prominence in tier-2 and tier-3 cities

Flipkart ties up with Lifestyle to tap $100-billion fashion market

The partnership aims to help the Walmart-owned e-commerce company in its battle with rival company Amazon to tap the booming fashion retail business in the country

Voonik looks to build loyalty among customers, adopts Amazon's Prime model

Fashion e-retailer Voonik is following in the footsteps of larger global rival Amazon to introduce a loyalty service called Primo next month. At a cost of Rs 99 per quarter, customers opting into the service will be eligible for free shipping on all products apart from getting access to exclusive deals and content.Voonik is looking to double the number of purchases its top customers make, from 12 purchases a year today to 24 through Primo. While the core proposition of the service is to provide free shipping to incentivise buyers to make repeat purchases, the company believes like Amazon Prime a right balance of content is required."Voonik Primo will obviously give you free shipping on all our products, but more importantly it will give you access to a lot of selections which are not available to everybody," said Sujayath Ali, co-founder and CEO of Voonik. "We will also partner with some content providers to give content to users in a unified way through our app."Today, 75 per cent ..

Indian fashion e-commerce to grow four-fold to $30 bn by 2020: Study

India's online fashion commerce market is expected to grow four-fold to $30 billion (nearly Rs 2 lakh crore) by 2020. And, two of every three products sold would be branded apparel, says a study by The Boston Consulting Group (BCG) and Facebook. Currently, $7-9 bn of the $70 bn India fashion market is digitally influenced. All this digital change is happening on mobile phones, with as many as 85 per cent of online apparel shoppers preferring this over any other device. The joint study says it expects fashion to be the first category that most people buy online by 2020. And, that almost 30 per cent of new shoppers are likely to start buying apparel and footwear online. Currently, online fashion portals account for four to five per cent of the total fashion market, comparable to sales from department stores put together. The report says this will increase to 11-12 per cent by 2020, multiplying nearly four times to $12-14 bn. Also, around 40 per cent of this growth will be driven by a .