Film Marketing

Film studios uploading older titles on YouTube to maximise reach, revenue

Movies like Bhool Bhulaiyaa and Ready are available to watch for free on the T-Series YouTube channel, just as Jhonny Gaddaar can be watched on Reliance Entertainment's channel

Nadav Lapid: Israel's 'philosophical' filmmaker who has stirred up a storm

Reacting to the backlash for his remarks about The Kashmir Files, Lapid says making bad films is not a crime, but the film is 'crude, manipulative and violent'

CCI urges self regulation for film industry, wants end to bans and boycotts

Implementation of a box office monitoring system, sharing of promotion cost by multiplexes, phasing out the virtual print fee are among other suggestions made by antitrust watchdog

Govt working on model theatre policy to arrest decline in cinemas

The government will also work with states to facilitate and promote film shootings in India, he said

Advertising in movie halls: From still cards to experiential marketing

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

What 83's tepid success can teach marketers

The film crawled its way to the Rs 100-crore mark, apparently, over the subsequent weekend with great difficulty

With chatbots in the game, film marketing takes a turn for the good

Chatbots are catching on, but there is more movie studios can do, a new Facebook and Ormax Media study says