The e-commerce firm reports notable surge in premium categories such as liquid detergents by 1.8times, dry fruits by 1.5times, and energy drinks by 1.5 times
The programme enables the kirana partners to make limited time-based deliveries contingent on their comfort and availability and has enabled large-scale participation from women
Flipkart Grocery currently offers 7,000 products in 1,800 cities covering 10,000 PIN codes, served by 23 fulfilment centres spread over an area of 2.75 million sq ft
The company has launched its third grocery fulfilment centre in Amta in West Bengal's Howrah district to meet the growing demand in the eastern region
Move seen helping Walmart-owned Flipkart take on rivals Amazon, Reliance's JioMart and Tata-backed BigBasket to tap grocery market which is expected to be worth $850 bn by 2025
Walmart-owned Flipkart said it plans to expand its fulfilment centre capacity for grocery by more than 8 lakh sq ft over the next three months across Delhi, Kolkata and other cities
The pandemic has led to a sharp growth in consumer demand for e-grocery, not only in metros but also from tier 2 cities and beyond
Grocers see momentum in orders of fruits, vegetables & staples as people avoid stepping out in containment zones
Packaging innovations that ensure safety and damage-free, clean delivery are emerging as new avenues for brand building
The firm is collaborating with farmers, sellers, producer organisations and local micro, small and medium enterprises to create a sustainable ecosystem
To tackle grocery deliveries, the Bengaluru-based 'firm has set up a dedicated supply chain, including a 150,000 sq foot centre in the city and a delivery fleet separate from Flipkart's logistics arm