FMCG major Godrej Consumer's advertising investment shot up by 47 per cent to Rs 1,011 crore in FY24 in the domestic market, even as it has reduced SKUs by around 30 per cent through a rationalisation process. Godrej Consumer Products Ltd (GCPL), which aims for double-digit volume growth, is spending more on brands, automation and SKU rationalisation with a "keen focus on simplification", according to the latest annual report of the company. "In line with our strategy of category development, we have made significant investments in advertising. We were the fifth largest advertiser in India in 2023, from being number 17 in 2021. We are adding to this with investments in distribution," GCPL Managing Director and CEO Sudhir Sitapati said. GCPL's spending on 'Advertising and Publicity' was Rs 1,011 crore for the financial year ended March 2024. This was 47 per cent higher than Rs 687.34 crore a year before. "In India, we are now spending over Rs 1,000 crore in advertising, from Rs 350-
The company had reported a net profit of Rs 87.8 crore in the year ago period
Ahead of the Union Budget, the consumer sector is calling on the govt to enhance both rural and urban infra, create a more business-friendly environment, and prioritise measures to boost demand
Fast-moving consumer goods companies expect single-digit volume growth along with expansion in margins during the April-June quarter of this fiscal, helped by a revival in rural demand and a stable urban market. Listed FMCG companies such as Dabur, Marico and Adani Wilmar in their latest quarterly updates have reported a "gradual improvement" in demand trends in the April-June quarter, which was on the expected lines. Home-grown FMCG maker Dabur expects to register mid to high single-digit growth in its consolidated revenue, supported by mid-single-digit volume growth in the domestic market. Marico said its consolidated revenue grew in high single digits in the June quarter, while the domestic business posted a "modest uptick in underlying volume growth" on a sequential basis. Adani Wilmar, which sells edible oils and has some play in the food products under Fortune brands, has also reported an overall 13 per cent volume growth in the June quarter. Its food and FMCG business volum
The fast-moving consumer goods (FMCG) sector is expected to see revenue growth of 7-9 per cent this fiscal, according to a report released by CRISIL Ratings on Saturday. The expected revenue increase this financial year (2024-25) will be supported by higher volume growth on the back of a revival in rural and steady urban demand. The estimated growth of the FMCG sector in 2023-24 was 5-7 per cent. The report said product realisation is expected to grow in single digits with a marginal rise in prices of key raw materials for the food and beverage (F&B) segment. However, the prices of key raw materials for the personal care and home care segments are likely to be stable. CRISIL Ratings Director Rabindra Verma said, "Revenue growth will vary across product segments and firms. The F&B segment is expected to grow 8-9 per cent this fiscal, aided by improving rural demand. The personal care segment is likely to grow by 6-7 per cent, and the home care by 8-9 per cent." The FMCG players
Edible oil major Adani Wilmar on Friday said it has reported a 13 per cent volume growth in the June quarter. The double-digit growth was propelled by market-specific strategies in each category, aimed at gaining market share, especially in under-indexed markets, the company said in a business update. In the first quarter of the current fiscal, "the company achieved robust volume growth of 13 per cent YoY," the company said. Adani Wilmar has reported a 19 per cent year-on-year (YoY) volume growth in the first quarter from alternate channels such as e-commerce, quick commerce and modern trade channels. The company, which sells edible oils and some other food products under Fortune brands, has also strengthened the traditional channels as general trade. Besides, "the volume of our branded exports increased by 36 per cent in Q1," it added. In the edible oil segment, Adani Wilmar's business thrived due to robust execution in sales and distribution. Its food products business also ..
Volume trends from key consumer goods companies, which sell everything from hair and cooking oils to oats, are seen as an important indicator of consumption patterns in the country
The fast-moving consumer goods (FMCG) sector is expected to see a revenue growth of 7 to 9 per cent this fiscal, helped by higher sales volume and a revival of rural markets, Crisil Ratings said in a report. Volume growth from urban consumers will also remain steady at 7 to 8 per cent supported by rising disposable incomes and continued focus on premium offerings by the industry players, especially in the personal care and home care segments, it said. Moreover, the premiumisation trend and growth in volume will expand the operating margin of FMCG companies "by 50-75 basis points to 20-21 per cent", it said. "The margin expansion would have been higher but for rising selling and marketing expenses amid heightened competition among organised and unorganised players alike," the report added. The product realisations in FY25 are "expected to grow in low single digits with a marginal rise in prices of key raw materials for the food and beverages (F&B) segment", however, key raw ...
Five entities on Wednesday sold an 11 per cent stake in FMCG firm Hindustan Foods for Rs 638 crore through open market transactions. Jwalamukhi Investment Holdings, Infinity Consumer Holdings, WestBridge AIF I, Sixth Sense India Opportunities 11, and Konark Trust offloaded shares of Hindustan Foods through five separate block deals on the National Stock Exchange (NSE). A total of 1.27 crore shares, or 11 per cent stake, in Hindustan Foods were pared by these five entities on the exchange. As per the data available, Jwalamukhi Investment Holdings sold 62.81 lakh shares of Hindustan Foods, Infinity Consumer Holdings offloaded 31 lakh scrips, WestBridge AIF I disposed of 23.98 lakh shares of the company. In addition, Sixth Sense India Opportunities 11 offloaded 7 lakh shares of Mumbai-based Hindustan Foods, and Konark Trust sold 2.36 lakh scrips of the company. The shares were disposed of at an average price of Rs 502 apiece, taking the combined deal size to Rs 638.40 crore. After t
Certain sectors including beauty products, personal care, consumer electronics and consumer durables may face a tempering of growth, according to a report from consulting firm Deloitte. The decline is on account of the high volume of purchases post-pandemic that have created a high base for FY25, according to Deloitte's Future of Retail report. The report also highlighted a significant shift in consumer spending patterns with a rise in value-seeking buyers, which is evident across consumer businesses. While the consumer may increase their spending on leisure activities, suggesting a good performance for the aviation and hotel industries in FY202425, it added. Yet the growth in premium products has outpaced entry-level products in several sectors, including electronics and personal care. Companies will benefit from understanding the preferences of their customers for premium products and using them to drive growth, it said. Based on the survey, the report said a large section of ..
The FMCG sector is expected to have a sustained growth rate of 7-9 per cent in 2024, supported by government initiatives to stimulate consumption and create job opportunities, a report said. The FMCG sector's resilience and adaptability, coupled with robust government support and digital transformation initiatives, position it favourably to navigate through uncertainties and emerge stronger. "Looking ahead, the FMCG sector in India is poised for sustained growth, with forecasts indicating a 7 to 9 per cent expansion in 2024," a report from ICICI Lombard General Insurance said. However, the sector faces challenges such as "inflationary pressures, subdued consumer confidence, and prevailing unemployment rates". Now, the FMCG industry has a "burgeoning economic footprint", which exceeds Rs 9.1 lakh crore and has a "pivotal role" in driving India's economic growth and employment generation, it added. Moreover, the online sales channel for FMCG is also increasing and has been valued at
Fast-moving consumer goods companies have increased prices by 2% to 9% on soaps and body washes, 8% to 11% on hair oils, and 3% to 17% on select food items
The rural markets have outpaced urban demand, registering a 7.6 per cent increase compared to a 5.7 percent rise in urban areas, in the March quarter of FY24
Gopal Snacks stock price surged after the company launched a new product in the wafers category under its brand "Cristos"
The firm sells its 'Real Activ' brand with the claim of 100 per cent juice
White collar hiring has begun improving steadily on the back of major sectors like Oil and Gas, Banking and FMCG, a report said on Wednesday. Hiring activity grew by 6 per cent in May compared to April driven by sectors like Healthcare and the Travel and Hospitality, according to the report.. White collar hiring, however, was down by 2 per cent compared to the same month last year.. Most sectors reported mid-single-digit growths, however, decline in hiring in IT (0 per cent YoY), BPO (3 per cent) and Education (5 per cent) dragged down the overall Naukri JobSpeak Index, it stated. Major sectors such as Oil and Gas (14 per cent), Banking (12 per cent) and FMCG (17 per cent) notched up healthy growth, while Healthcare and Travel and Hospitality, each showcased a robust 8 per cent growth, said the report. Smaller cities continued to outperform major metropolitan areas, and there was notable demand for senior professionals, contributing to a healthy year-on-year growth in opportunitie
Beverage major Coca-Cola also reported a spike in demand across its portfolio
IiAS recommends 'against' vote; InGovern, SES bat the deal
Biscuits to be the next focus for the company
FPIs trim holdings, await positive signals; experts eye post-Budget opportunities amid election tension