The government-procured chana dal retailed under the 'Bharat' brand has emerged as the biggest selling brand among householders with 1/4th market share in less than four months of its launch due to the price advantage, Consumer Affairs Secretary Rohit Kumar Singh said on Wednesday. Launched in October 2023, the Bharat-branded 'chana dal' has an edge because it is priced lower at Rs 60 per kg compared to other brands at around Rs 80 per kg, he said. "The response has been so good that out of 1.8 lakh tonne monthly consumption of chana dal (all brands included) among householders in the country, 1/4th of it is 'Bharat' brand chana dal," Singh told PTI. About 2.28 lakh tonne of Bharat brand chana dal has been sold since October 2023. The monthly average sale was around 45,000 tonne, he said. Initially, the sale started through 100 retail points and now has reached 13,000, both mobile and fixed retail outlets covering 139 cities in 21 states, he added. Stating that this step has helpe
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