The company expects the air conditioner segment to be a growth driver and aims to increase its overall market share in the segment to 8 per cent from 5 per cent at present
Godrej Appliances won EESL's contract to supply, install and commission 52,000 Super-Efficient Green Inverter AC for government and railway establishments. The contract is worth Rs 2.07 billion, said Godrej in a public statement. "This initiative is part of a larger program to make buildings more energy-efficient by using super-efficient cooling equipment and LED lights. The Government plans to replace current old air-conditioners in government buildings with super-efficient appliances that will consume 30% less power. By March 31, 1,500 buildings will be covered and by June, all 2,500 central government offices and public-sector company buildings will be covered." said Saurabh Kumar, MD, EESL. It is estimated that today's 5 star inverter AC consumes almost 50% less energy when compared to the ACs prevalent 10 years back. As part of the initiative from the government, these ACs are already been implemented across public buildings like the Public Works Department, Patent House, Power ..
Refrigerators and ACs together contribute around 75 per cent of the company's total revenue at present.
Godrej Appliances is also expecting 30% growth in sales during the current festival season
The company, which has launched AC and refrigerator under brand NXW, will soon roll out washing machines under its premium segment
In April, Godrej Appliances had said it was planning to increase the number of exclusive brand outlets in the country
To expand its export portfolio by reaching out to more overseas markets while beefing up its domestic presence
Company to double marketing spend on AC sales, ramp up retail network from 12,000 outlets to 15,000 during 2016-17