An industrial house bred in the old-school manufacturing values of the Mumbai club, Godrej & Boyce has displayed unusual agility to become a trusted builder of advanced weaponry
Godrej group firm Godrej & Boyce is eyeing sales of Rs 320 crore from its mid-premium home furniture and decor brand Script by FY 2020 as it expands its sales network, a top company official said Thursday. The company would open 18 stores in seven major cities -- Delhi-NCR, Mumbai, Kolkata, Pune, Hyderabad, Chandigarh and Bengaluru -- in the next three years. It would also invest around Rs 50 crore per annum in the coming years -- Rs 20 crore on expansion and Rs 30 crore for branding and marketing expenses. "We are expecting sales of Rs 320 crore from Script by FY2020," Script Business Head Rajat Mathur told PTI. As part of its expansion, Script would open five stores in Delhi-NCR in the next three years as the company is expecting the region to be a major market. "With all five stores in the Delhi NCR region, we are expecting sales of over Rs 60 crore in next three years," he said, adding that the company opened its first store in Delhi Thursday at Kirti Nagar. It plans to open
Godrej & Boyce is an illustrative example of how, by pursuing innovation relentlessly, corporations and brands can continue to enjoy consumer trust