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Google's ad changes may impact millions of small businesses nationwide

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market their goods and services. Ads appear on the top of Google search results. Starting November 21, only businesses with a verified Google Business Profile will be able to run the ads. The change affects businesses in Europe, the Middle East and Africa and select businesses in the US. and Canada, Google said in an online post. The company didn't immediately respond to a request for comment. The change is an effort to crack down on fraud. But legitimate small businesses could be hurt if they're unaware of the change. If a small business' Google Business Profile's name and address doesn't match the information with the ad, advertising will be paused. Getting verified on Google isn't difficult, but it does take some time. Business owners must add or claim their business address on Google. Then

EU antitrust order to Google's adtech business unlikely for now: Report

A break-up order could come at a later stage if Google continues its anti-competitive practices, they said, pointing to a precedent setting case involving Microsoft two decades ago

US antitrust trial targets Alphabet, to challenge Google's ad business

Those advertising tools contributed to the more than 75 per cent of Google's $307.4 billion in revenue last year that came from advertising.

Political ad spends on Google already up 9x ahead of Lok Sabha polls

BJP emerges as largest advertiser so far in 2024

SC dismisses MakeMyTrip's appeal against Google in trademark case

MakeMyTrip (MMT) claimed that its trademarks, "Makemytrip" and "MMT", were being used as keywords in Google Ads to display ads and links of its rival Booking.com

Google partners with news publishers to curb deepfakes ahead of elections

The company added that fact-checks in multiple Indian languages and formats, including videos, will be shared and amplified via partnering news publishers

Google plans restructuring 30,000-people ad sales unit as automation booms

Sean Downey, who oversees ad sales to big customers in the Americas, said at a department-wide meeting last week that Google plans to restructure its ad sales teams

HC refuses to restrain use of PolicyBazaar trade marks on Google AdWords

The Delhi High Court has rejected a plea by Policybazaar, an aggregator of insurance products, seeking to restrain the use of key words identical to its trade marks on Google's AdWords Program by other entities. Justice Navin Chawla, while dealing with Policybazaar's plea against the alleged use of its trademark by Coverfox Insurance Broking Pvt Ltd and Acko General Insurance Ltd on the Adwords Program, said prima facie no case of infringement was made out. Plaintiff Policybazaar, in its lawsuits against Coverfox and Acko, claimed that the defendant companies were using key words identical to the Policybazaar marks like "Policy Bazaar", "PolicyBazaar" and "Policy Bazar" with the intent of diverting business from its website by causing confusion. The court, in its interim order, said the suits were based on the allegations of mere use of the registered trademarks of Policybazaar as key words by the defendants in the AdWords Program and the mere appearance of the websites of the ...

Google India and Facebook India's combined revenue up 77 per cent in FY22

In 2021, the two companies earned Rs 23,212 crore through online ads. It rose to Rs 41,115 crore in 2021-22

Google rolls out 'My Ad Center', will allow users to control ads

Google has rolled out 'My Ad Center' to control the advertisement users see

Elon Musk's alarm over Twitter bots takes the lid off advertising frauds

Twitter claimed that less than 5 per cent of its accounts are fake, but global research agencies say it is at least 3x the quoted number

1 in 2 citizens surveyed, says received ads based on private conversation

There are many apps that ask users' permission to access their microphone; however, in many cases, users are not made aware for what reason their phone microphone is being used

Google suspends all ad sales in Russia, cites 'extraordinary circumstances'

The move by the world's top seller of online ads by revenue follows similar pauses in Russia by Twitter Inc and Snap Inc.

Google manipulated advertising, harmed publishers, alleges Texas lawsuit

Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed in a bombshell lawsuit

Driverless taxis to cancer drugs: Google's moonshots are serious business

Alphabet could be underinvesting in the sustainability of its prosperous main business while overinvesting in adventurous sidelines.

Google's ad resurgence makes Alphabet best investment bet among tech giants

Alphabet reports first-quarter revenue of $45.6 billion excluding traffic acquisition costs, up 35% from a year earlier.

Group representing startups seeks govt intervention in Google Play ops, ads

Aatmnirbhar Digital India Foundation (ADIF) said bidding of company-specific keywords such as "matrimony" or "Map My India" has resulted in competitors capitalising on the brand value of companies

Case against Google to focus on search dominance, could trigger lawsuits

The Justice Department's action against Google is set to be narrower than what some states and several career lawyers in the department had envisioned

The DoubleClick deal that turned Google into ad giant. Is that a problem?

The deal turned out to be "a total game changer, a crucial piece in the larger jigsaw puzzle Google put together," said Timothy Armstrong

Google ad recovers, eases concerns of Alphabet's first-ever sales drop

Alphabet shares were barely changed at $1,552, above their pre-pandemic high, after it said revenue fell 2% in the second quarter, less than analysts' estimate of a 4% decline